Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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Memo report – Starbucks To: The marketing manager From: Simon Vestergaard Kristiansen‚ Marketing assistant Date: May 6th Subject: Starbucks Report As you previously requested I have worked out a memo report on; what Starbucks have done in the past‚ what they are doing now and how we can learn from them. It is very important to notice what competitors do when there are uncontrollable market conditions‚ so there can be an easier adapting process. Starbucks have 11.000 stores worldwide‚ and
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Memo La Jolla Software Inc. To: Chad Lucas and Joshua Flynn From: Tod Batey Marketing Manager at LaJolla Software‚ Inc. Date: November 12‚ 2014 Ichi Ban Company Visit with La Jolla Dear Chad and Joshua‚ Thank you for the opportunity to assist La Jolla in the preparation for the in-company visit of Ichi Ban. I have prepared the following details regarding the preparation and planning for next week’s visit. Objective of the Ichi Ban Visit: To effectively introduce the Ichi Ban team to La Jolla Software
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SAMPLE EMPLOYEE MEMORANDUM To: [specify distribution] From: [CEO or senior management official] Subject: Computer Software and U.S. Copyright Law Date: [insert] The purpose of this memorandum is to remind you of [name of organization]’s policy concerning the illegal copying and use of commercial software. Unlicensed duplication or unauthorized use of any software program is illegal and can expose you and the company to civil and criminal liability under the copyright law. To
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Mrs. Alexander‚ After a lengthy review process we are drawing close to the date where I will present my report to the committee. Before we get to that meeting I could appreciate some additional information to help you make your decision. What makes the Video Game Store the right choice? The store will provide sales of your company. This will serve a two-fold purpose for your employees and clients. First‚ it will enable your employees to have onsite access to video games. Second‚ it will
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To: Kim Ford Date: 2/13/13 Subject: Nike’s Cost of Capital I agree with Ms. Ford’s estimate of Nike’s Cost of Capital at 8.4% The WACC is the appropriate method for valuing Nike’s capital. The WACC takes your cost of debt x the percent of capital + CAPM x equity percent of capital and it tells the rate of return the company needs to return based on its capital structure. In my opinion Ms. Ford has correctly assumed Nikes cost of debt and cost of equity. Her projection for cost of debt uses
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To: Don Big From: R Brann Date: November 4‚ 2012 Subject: Disabling the SSID Manual This memo’s purpose is to inform you on my instruction manual on how to disable the Service Set Identifier (SSID) on a Fios Router. All field technicians and network technicians should be able to walk a customer through disabling the SSID on their router. This manual will provide the customer with step by step instructions on disabling the SSID without the help of a field or network technician. By having
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MEMORANDUM ISSUES I. Whether the e-mails written by Summer and Ryan are admissible‚ and if so‚ for what purpose(s)? II. Whether the dating privilege applies to Summer. III. Whether the seizure of the packet of white powder was proper. SHORT ANSWERS I. The e-mails written by Summer and Ryan are admissible because they express the feelings and mental states of both Summer and Ryan‚ and those feelings are material to this case. In addition‚ the e-mails can be authenticated and are therefore
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I would first like to let everyone know what an exciting opportunity the merging of InterClean and EnviroTech can be for our sales team. The companies have brought together two of the leaders in the institutional and industrial cleaning and sanitation industry. Together as one‚ these companies will be an unstoppable force with limitless possibilities. So I would like to welcome you all to take part and pride in this emergence. As managers for our company‚ we have the responsibility to uphold the
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Republic of the Philippines REGIONAL TRIAL COURT National Capital Judicial Region Pasig City PEOPLE OF THE PHILIPPINES‚ Plaintiff‚ -vesus- Crim. Case No. 12345-H Violation of R.A. 6539 (Anti-Carnapping Act) ROMULO TAKAD‚ Accused. x----------------------------------------------------------------------------------x DEFENDANT`S MEMORANDUM Defendant‚ by counsel‚ respectfully submits its memorandum in the case: The Case The prosecution‚ through the undersigned Public Prosecutor
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