(MBTI)………………………………….Pg 13-15 VI. BBC PERSONALITY TEST…………………………………………………….Pg 15-16 VII. SUMMARY OF SELF-ANALYSIS……………………………………………Pg 16-17 VIII. DEVELOPMENT PLAN FOR FUTURE……………………………………..Pg 17-19 1) World Class Me………………………………………………………………Pg 17-19 IX. METAPHORICAL HOUSE……………………………………………………..Pg 19-20 X. SUMMARY OF MY FUTURE PLAN……………………………………...........Pg 20-21 XI. CONCLUSION…………………………………………………………………..Pg 21 XII. REFERENCES………………………………………………………………….Pg 22 I.INTRODUCTION:
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Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
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ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20
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Economic 1. as The Economic Times let us know last year‚ Subway was looking to open 1000 unit franchises in India by 2015 [ET‚ May 1‚ 2012. Web.]. If the managements are looking for an expansion‚ there is certainly room for developing your business! SUBWAY® Eat Fresh Live Green The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. The brand strives to conduct business in a way that creates profit for franchisees
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IMC Evaluation of BMW Print-ad and Commercial In my IMC of a BMW Print-ad and commercial‚ I will be analyzing the message‚ communication strategy‚ and marketing strategy of the company and how the two ads are similar and different. The message section will be answering the question “what is communicated by BMW?”‚ while communication strategy and marketing strategy will be answering the “how” and “why” questions of the message. I will be writing about each ad separately and explaining
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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Subway’s Domestic and International Marketing Plan Presented by Moses Ballenger The University of Houston – Victoria International Marketing (MKT 6377) 2011 Summer Session Table of Contents 2. - Letter of Recommendation 3. – Executive Summary 4. - Introduction‚ Background‚ Summary and update of the case study 2.1 – Target Market Analysis 2.12 – Primary Target Market 2.13 – Primary Target Market Demographics 2.14 – Secondary Target Markets 2
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Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives 15 8. Communication Objectives 16 8.1 Hierarchy of Effects 16 9. Promotional Budget 18 10. IMC media plan (1st May 2010-30th November 2010) 19 10.1 Newspaper Advertisement 21 10.2 Television Commercial (TVC) 22 10.3 Radio Advertisement 23 10.4 Email Advertising 23 10.5 Mobile Phone Service (SMS) 24 10.6 Out-of-Home Advertising (OOH):
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Seek inside what ye may‚ dear reader‚ I shall divulge nothing! None that was mine to give‚ anyway. My death lends me‚ An audience I never had In waking hours; But I am forgiving: Read on‚ if you must‚ Tear open a page and peep inside‚ Your vulgar curiosities eager To rape me of my secrets‚ Secrets I left without maps. Drink if you shall‚ Of my jealous Love‚ Of my crude Laughter‚ The blind-alleys of blank pages‚ The playing field for skeletons‚ My memories too full and blemished
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is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated
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