IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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Why Franchise. Franchising has attracted some 34‚000 people in the UK to invest in their future in self employment. Here are 15 reasons why franchises offer an attractive business opportunity. 1. Established brand value. Prior to launching a franchise‚ the franchisor has developed and established attractive and meaningful branding for the operation‚ and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchisee network
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Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marketing‚ where IMC has become a major way of achievement the objectives of a company‚ there is a need to identify opportunities to increase its impact on
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Prior to 1940 Rothko often painted deserted city environments‚ adopting an expressionistic style. Subway Scene (1938) is one such painting. It is the depiction of a subway station and features: a policeman and another figure next to a figure in a ticket booth and some turnstiles; two figures passing each other on some stairs descending to a lower level; a figure just entering into view via steps to the back left. There are also four large pillars and a large set of railings. There seems to be no
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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In “on the subway” there are many contrasts that convey both portraits in the poem. The speaker is obviously frightened of the young black boy sitting across from her on the subway‚ though he gave her no reason to be. She gives a description of him including his feet‚ shoes‚ clothing‚ and the emotion she perceives is on his face but for some reason doesn’t give an actual description of his face and body type‚ which I find strange. The speaker’s similes and metaphors are very disturbing because
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On The Subway In the poem “On The Subway” the narrator contrasts the portraits of herself and the man sitting in the opposite side of her. She contrasts both by telling the difference between their lifestyles‚ the way they’re dressed‚ look‚ and race. She uses the literary techniques tone and imagery to contrast. The writer uses tone in the poem during her comparison to show her fear. In the poem when she describes the man’s appearance she goes on talking about how the man could take her
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experiment was the one-tenth of the conversations‚ which were more personal and didn’t talk about life in the prison. 2.a. Subway Samaritan study displays a time-efficient way of collecting a lot of data. Throughout the four months‚ the research teams collected both quantitative and qualitative data. The research teams documented the different statements made by mainly women in the subway car. For quantitative‚ the documented the number and percentages of people who did or didn’t help. On the other hand
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contains literary devices that enhance the understanding of the reader on how different the two characters are. The use of imagery‚ tone‚ and poetic devices reveal to the reader how a rich white woman contrasts herself with a black male she sees on the subway. First of all‚ the imagery is used to describe the character’s appearance. For example‚ the black male is depicted with a “mugger” cold look wearing red. This guides the reader to view the man as dangerous and intimidative. The white woman illustrates
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Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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