Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young
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Strategy 5 4.1.1 Current product/service development 5 4.1.2 Future Service Development 6 4.2 Price Strategy 7 4.2.1 Factors Affecting Pricing Decision 7 4.2.2 Tactical approach 8 4.2.1 Long-run response 9 4.3 Communication strategy 9 4.3.1 IMC objectives 9 4.3.2 Targeting and positioning of the brand 9 4.3.3 Advertising message 9 4.3.4 Marketing and communication strategy 10 5.0 Conclusion 11 6.0 Appendix 12 6.1Situational Analysis in Assignment 1 12 6.2 Opportunities and Capabilities
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Overview Nike is currently the world leading brand in the athletic footwear market holding a strong 40% of the industry’s market share among its competitor. Market research has shown that the athletic footwear market is expecting a growth of 1.8% from 2012 to 2016. The major key factors contributing to the increase is due to the demand for comfortable footwear and people taking up running. Designing lightweight running shoes that provide comfort has been Nike’s strength for catering to the growing
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PROJECT REPORT ON SUPPLIERS OF SCHOOL SHOES OF LIBERTY Submitted to: MARKETING DEPARTMENT Liberty Puram‚ Kutail In Karnal District Submitted By: Aarti Sandhu MBA 2nd Year Submitted by: Aarti Sandhu MBA 2011-2013 JINDAL GLOBAL BUSINESS SCHOOL Mentor: Mr. Amit Arora Marketing & Sales Manager Marketing Department Liberty Shoes limited ACKNOWLEDGEMENTS:
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FOOTWEAR MARKET IN HONG KONG TABLE OF CONTENT 1. Outlook of footwear in Hong Kong 1.1 Introduction .. .. .. 1.2 Market segment .. .. 1.3 Market trend .. .. .. 2. Product features .. 2.1 Style trend .. 2.2 Size .. .. 2.3 Brands .. 2.4 Seasonal feature .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
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INTRODUCTION TO FOOTWEAR INDUSTRY Footwear refers to garments worn on the feet‚ for fashion‚ protection against the environment‚ and adornment. Being barefoot is commonly associated with poverty‚ but some cultures chose not to wear footwear‚ at least in some situations. The footwear sector is a very significant segment of the leather industry in India; rather it is the engine of growth for the entire Indian leather industry. India is the second largest global producer of footwear after China‚ accounting
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Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities‚ hiking‚ outdoor activities and other athletic and recreational activities -Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011 -materials Nike flywire‚ Current Marketing Situation: Segmentation: - Nike athletic footwear line segments to anyone
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1 SWOT Analysis 14 6.2 BCG Matrix of Footwear Industry 15 6.3 Bata Product Life Cycle 16 6.4 New Segmentation Targeting and Positioning for BATA 18 7. Product Mix for Bata 20 8. Marketing Strategies 21 8.1 Product 21 8.2 Price 24 8.3 Place 26 8.4 Promotion 27 8.5 People 29 8.6 Physical Evidence 29 8.7 Process 30 9. Financial Budget 31 9.1 Industrial Safety Shoes 31 9.2 Ethnic Footwear 31 9.3 Shoes for Defense Forces 31 9.4 Sports Shoes 32 9.1 Approximate Budget Estimation
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and retail wing of Apex Adelchi Footwear Limited (AAFL). With over 146 own retail outlets and 275 authorized resellers‚ Gallerie Apex ensures nationwide coverage of its diverse range of footwear for its consumers. Through its eight in-house brands‚ namely Venturini‚ Apex Men’s‚ Sprint‚ Moochie‚ Nino Rossi‚ Sandra Rosa‚ Apex Women’s and Apex Kids‚ Gallerie Apex carries a huge selection of shoes and sandals‚ ensuring that each of our valued customer finds the footwear that is just right for them.
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the Entrepreneurship course‚ I would like to present a report consisting two case studies entitled “Hasnain Ahmed_The Story of a persevering entrepreneur”. My selected entrepreneur is Hasnain Ahmed‚ Owner of Shafi Trade International Ltd and Arman Footwear. This report will narrate the path to success of this local entrepreneur and the study of his behavior as an entrepreneur. I hope that this proposal will meet your expectations. Sincerely yours‚ Lamia Aroni Roll No. 87 Section B BBA 19th
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