Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted | G2-SamsungGalaxyTab2-IMCPlan | Student name:
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Kyler Boaz Professor Winter English 1301-010 11 October 2013 Audi Super bowl commercial: Prom Audi successfully convinces car buyers to believe that by driving one of their cars‚ they will feel brave and have confidence to do whatever they desire. In the commercial‚ a high school boy is feeling down because he is lacking a date for prom. He does not even want to go until his father tosses him the keys to the Audi. He feels as if he can do anything. The boy is filled with confidence as he drives
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MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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Personal Development & Careers Task 7 Environmental Sustainability in Audi AG By 1213666 To: Romas Malevicius 22.11.2012 Table of contents List of Figures Summary Introduction 1 Audi AG Sustainability Procedures 1.1 Technologies 1.2 Waste & water management 2. Sustainability as a part of Audi’s CSR 2.1 Audi Environmental Foundation 2.2 Environmental Pact for Bavaria & EMAS 2.4 Recognition 3. Criticism 3.1 General criticism towards the automobile
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Promotion…………………………………………….. 14 d. Personal Selling…………………………………………….. 14 e. Event Organization…..……………………………………... 15 f. Word of Mouth……………………………………………... 16 10. Effectiveness……………………………………………………. 17 11. Implementation………………………………………………….. 18 12. Evaluation of IMC plan…………………………………………. 19 13. References……………………………………………………….. 20 INTRODUCTION Banarasi sarees are sarees made in Varanasi‚ a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and
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to other luxury brand. Having the most successful retailing story‚ Topshop has been doing an IMC campaig in order to introduce itself to a new market such as Vietnam‚ increase awareness. They used a lot of IMC tools to reach the objectives either by online advertising‚ printed advertising or public relations with several events and sales promotion. However‚ though they had quite good strategy with perfect touch points‚ Topshop still has some shortcomings in the way they performed the campaign
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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Green Chemistry – AUDI 1. What does the company sell/manufacture? Audi is a company based in Germany that designs‚ develops‚ produces and sells premium automobiles. Audi is under the control of its patent company Volkswagen. Audi has production facilities in Germany‚ China‚ India‚ Italy‚ Hungary and Belgium. 2. How has this company used green chemistry? With Audi’s current model range‚ it meets the requirements for ‘EU Directive 2005/64/EC’ with regards to their reusability‚ recyclability
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to raise awareness & to introduce Azimuth Watch Company’s new range of products to the public. This IMC plan will be used to achieve the marketing & communications objectives of this plan‚ as well as address some of the issues & challenges surrounding the introduction & success of this new range & the company by discussing key areas such as brand positioning‚ pricing strategies & targeting. II INTRODUCTION Azzimuth Watch Company strives to provide their customers with timeless
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Raffles Design Institute Fashion Marketing Marketing Principles Richard Kisembo “ IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature
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