Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
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Hedging Tiffany and Co.’s Foreign Currency Exposure in Japan Prepared for the Board of Directors of Tiffany & Company D.A.M.M. Business Consultants June 15‚ 1993 Table of Contents Executive summary ………………………………… Risk of foreign exchange exposure in Japan ……… Overview of the Japanese Economy ………………. Industry analysis ……………………………………. Internal & external environmental analysis………. Financial analysis …………………………………... Hedging foreign exchange exposure ………………. Recommendation …………………………………… Appendices
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Weighted Competitive Strength Assessment The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures‚ weights‚ and the overall scores. |Competitive Strength |Importance Weight |Tiffany & Co |LVMH |Signet Group |Blue Nile
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Tiffany & Co. Case Study After Tiffany & Co. made the new retiling agreement with Mitsukoshi Ltd in July 1993‚ Tiffany & Co Japan. Inc started to be responsible to manage the operations of 29 boutiques in Japan. Tiffany will now face both opportunities and risks. Prior to the new agreement‚ the wholesale transactions were dominated entirely in dollars‚ so yen/dollar exchange rate fluctuations were not the reason of Tiffany’s cash flow volatility‚ and Mitsukoshi bore the exchange risk between the
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Northwestern University defined IMC as “The process of managing all sources of information about a product/service to which a customer or prospect is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty.” After I read the definition that Don Schultz gave‚ that made me want to really look into all of the definitions that I could find. As I started to read and search for five (5) different definitions for Integrated Marketing Communications (IMC)‚ I was amazed at the numerous
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plan is to be submitted in written form and also uploaded through the RMIT course website. The plan should be formulated in the context of the Integrated Marketing Communications Process. It should be completed as follows: STAGE 1 Stage 1 of the IMC plan details the research and analysis undertaken in preparing your group’s creative brief. 1. Situation Analysis Perform a thorough analysis of the situation confronting the brand‚ internally and externally. The purpose of this is for the learner
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University of Westminster “Integrated marketing communications are far from reality in most companies. A number of strong barriers prevent IMC from being implemented quickly and efficiently.”- De Pelsmacker Managing Marketing Communications 2011 Introduction Integrated Marketing Communications‚ (IMC) has been one of the major communications developments in the last decade of the 20th century (Kitchen & Schultz 1999‚ 2000) It is regarded as a fundamental paradigm shift in the thinking
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developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers. The report will discuss and give an explanation of using IMC mix in process of selling yogurt called Activia. Moreover‚ the report will support you with information how to use the tools of IMC mix in a proper way. As a fact that our company
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way(s) is Tiffany exposed to exchange-rate risk subsequent to its new distribution agreement with Mitsukoshi? How serious are these risks? . 1) Transaction Exposure‚ the probability of loss associated with a business transaction denominated in a foreign currency‚ due to changes in the exchange rate . 2) Operating exposure is the degree of risk that a company is exposed to when there is some type of change in varying currency values that are relevant to the operation of the company. Tiffany is exposed
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Tiffany Case Amy Simmons Regis University With the recent restructure of Tiffany Japan‚ the profits earned by our Japanese division are now exposed to foreign exchange risks that were previously not a concern. In light of this new exposure‚ it has become imperative that we needed to determine whether or not Tiffany should implement a risk management program using financial derivatives to hedge against this risk. The first step in this evaluation was to determine the amount of profits
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