IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
Premium Bollywood Advertising Shahrukh Khan
INTEGRATED MARKETING COMMUNICATION (IMC) Integrated Marketing Communication (IMC) also referred to as “The New Marketing Communications Paradigm”‚ which is an emerging concept in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where the
Premium Marketing Communication Sales
Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
Premium Advertising Marketing Public relations
AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4
Premium Advertising Marketing
1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives‚ and use different promotional methods to increase market sales and achieve goals. Advertising‚ sales promotion‚ public relations‚ channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective
Premium Marketing Communication Advertising
the Super Bowl event in US. And even then‚ those commercials are usually only screened during that event and in US only and nowhere else outside US. This is the reason why I chose this company‚ because it will be challenging to find out what kind of IMC channels they use and how is it that they can achieve success with fairly minimal advertising. WHO ARE APPLE’S TWO MAIN COMPETITORS? Apple’s two main competitors are Microsoft and Samsung. The three best selling products of Apple’s product lineup
Premium Apple Inc. Macintosh Steve Jobs
LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars‚ it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50‚000 from Shopper’s
Premium Bollywood Amitabh Bachchan
Critical Analysis Tom Lux. Example of an A analysis essay. Tom Lux’s “The People of the Other Village” was written shortly after the first Iraq war and gained popularity after the 9/11 attacks. The poem’s voice comes from an indifferent narrator whose unnamed village is at war with the people of an “other” unnamed village. The exact reason that started this war is unclear; however‚ as the war escalates‚ the battle tactics evolve and are depicted in an alternating line structure that mimics
Premium War Iraq War Violence
Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
Premium Subway Fast food Nutrition
In German photographer Loretta Lux’s photographs‚ striking portraits of well-dressed‚ doll-like children is digitally placed in a pastel tinted landscape or a studio backdrop while immersed with a cold‚ post nuclear light. Lux executes her compositions using a combination of photography‚ painting and digital manipulation. She poses her models‚ children of her close friends‚ mostly on a plain white wall and digitally manipulates the background. Her landscape backgrounds are her original photographs
Premium Art Photography Aesthetics