Niche marketing in automobile Industry Niche marketing is the subset of the market on which a specific product is focusing; it is mostly used in Automobile industry. All leading brand like Mercedes‚ BMW‚ Audi‚ Toyota are doing niche marketing. So the market niche defines the specific product features aimed at satisfying specific market needs‚ as well as the price range‚ production quality and the demographics that is intended to impact. It is also a small market segment. Some of the different technology
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The global market for copolyester elastomers (COPEs) is expected to reach USD 1‚051.5 million by 2020‚ according to a new study by Grand View Research‚ Inc. Growing demand from automobile industry‚ on account of regulatory mandates to reduce weight of automobiles‚ is expected to remain a key driving factor for the market. Volatility in raw material prices is expected to hinder the market growth over the forecast period. Automotive emerged as the leading application segment and accounted for close
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AUTOMOBILE INDUSTRY IN UK United Kingdom has been a colossal manufacturer of automobiles in last 10 years. Producing more that 8 million vehicles and engines and exporting more than 80% of these‚ UK automobile industry stands as a driving force of its economy. The automobile industry generates a yearly turnover of around 55 Billion Pounds and largest value from exports. Nevertheless‚ the country that has automobile players like‚ Alexander Davis‚ Aston Martin‚ Bentley‚ BMW‚ Ford‚ Honda‚ Jaguar‚
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What do you think it takes to make a muscle car? Is it foot/lbs of torque? Horsepower? Is it purely the image? The hype and build-up surrounding a muscle cars can get a little confusing when a new model is released‚ but the "tried and true" dream cars have proven their power and performance year after year and decade after decade. American‚ European‚ and Asian cars appeal to different segments of muscle car enthusiasts‚ for different reasons. Several cars immediately race into your thoughts when
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2016 Audi Q7 e-tron plug-in diesel hybrid is to arrive in early 2016‚ the German company‚ the second generation of the Q7 was introduced at the NAIAS 2015 in Detroit. Understandably‚ the new model has attracted much attention from both visitors and experts. However it demonstrated the aforementioned 2016 Audi Q7 3.0 TDI e-tron even more star last Detroit Motor Show to be. 2016 Audi Q7 e-tron Many agree that the Q7 in its latest incarnation provides a model greatly improved. To cite just a few facts
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Analysis of Macro-Strategy Dynamics: Automotive Industry 1.1 1.2 Background and scope India is one of the largest markets and one of the fastest growing markets in the world for an automotive industry. By 2015 the annual vehicle sales are projected to increase by 4 million units per year. In the year 2010 India was crowned as the second fastest growing automobile market in the world after china‚ and is a home to 40 million cars in which 37 million are produced in the country. India
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Sociology of Cars No invention has had a greater impact on our culture than the automobile. In the nineteenth century‚ people were generally isolated from one another. The advent of the car gave them freedom‚ allowing people to explore the world beyond their neighborhoods. Many new jobs were created as a result of the automobile industry. In the 1920s‚ declining prices and a new system of "buying on credit" allowed more people than ever before to own a car. When the first automobiles were invented
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EMERGING BUSSINESS TRENDS & OPPORTUNITIES IN VARIOUS SEGMENTS 2013-14 RETAIL: Overview- Retail industry‚ being the fifth largest in the world‚ is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country’s GDP. According to the Global Retail Development Index 2012‚ India ranks fifth among the top 30 emerging markets for retail. The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail‚ especially allowing 100%
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establishment of General Motors in Canada marked the beginning of a period of substantial economic development. The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized‚ there existed opportunity for development and modernization of societies around the world. With this in mind‚ opportunity was present for the production of automobiles for use around the world
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PSA Case Study Q1 – Critically assess the strategic environment and the impact on the organisation. The strategic environment that exists in the motor industry is one of extreme volatility and uncertainty. Since the economic crash affected global car sales in 2008 by $0.4 billion dollars and by 33% in Europe and the US‚ there have been numerous strategies employed by the main players to turn around their fortunes. There has been a strong element of overproduction in the car industry for years
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