Date: January 30‚ 2013 Subject: Indigo’s options regarding entering the e-reader and e-book market Heather Riesman and Michael Serbinis‚ CEO and CIO of Chapters.Indigo‚ are tasked with the decision of entering the e-reader and e-books market and must decide whether they will manufacture their own e-reader or negotiate a contract with an existing company to carrying their product. After analyzing Chapters.Indigo’s core strategy and the current market conditions‚ we will aid both Riesman and
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main products are divided based on scan rate of projector and the type of lens used in the projectors. Based on this‚ there are three main segments: video‚ data and graphics. Sony is trying to overcome this segmentation by addressing the data and graphics with one superior product (1270). Since the launch declaration of Sony 1270 Barco faced with two main problems: (a) The technically superior projector 1270‚ will outdo Barco in its technical advancement (b) Barco will have to decide on lowering
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on new games if they were able to purchase a new Sega console that allowed them to use old games as well as new ones. This lead to Sega’s ability to surpass Nintendo in sales. 3. What strengths and weaknesses did Sony have when it entered the video game market in 1995? When Sony entered the video game market in 1995‚ it was one of the first
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is supported by the logo which also includes the picture of a TV. This “cute” brand image gives the technology behind a gracious face. The first-mover advantage in a new market brought high (media-) awareness in the beginning. The partnerships with Sony‚ Philips and major electronic chains provided them an outstanding reliable and qualitative image. The consumer-focused attitude (“Bring control to customers”‚ data is inaccessible ) contributed to a positive brand recognition. That customers who purchased
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business‚ the ethical background of the case‚ and the ways by which Napster was accused of being unethical on carrying out its business activities. Our project aims to discuss the ethics in dealing with intellectual property on the net‚ and how file sharing/music sharing in the Internet has brought forward a new ethical dilemma for this matter. The project report will also look into how Napster tried to defend itself against the accusations‚ and how this case have affected the legal and ethical environment
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moderately priced BD700 version over the more expensive Sony 1270. That is not to say they should create a price war with Sony‚ but merely defend their market share within the data segment. Next‚ Barco should initiate the phases to develop BD800 at an accelerated pace. Implementing this product will entail an allocation of resources and assets‚ but alleviate the threat of Sony’s 1270 and equip Barco with a competitive edge. In order to surpass Sony‚ the BD800 would require a scanning frequency of at
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Case Study ‘Blu-ray versus HD-DVD: A Standards Battle in High-Definition Video’ Discussion Questions 1. What factors do you think influenced whether (1) consumers‚ (2) retailers or (3) movie producers supported Blu-ray versus HD-DVD? Every party in this standards battle had its own reasons for chosing one standard over the other. For instance‚ the motives for movie producers to choose Blu-ray were completely different from the motives for consumers to choose Blu-ray. In our opinion‚ the
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Case Analysis Introduction In evaluating Case 3: “The Home Video Game Industry: Atari Pong to the Nintendo Wii”‚ it soon became evident that choosing a single company would become crucial in unlocking the next level to this Case Analysis. Much research revealed that Nintendo’s array of experience and the changes and obstacles that Nintendo has overcome‚ made them a great choice for a Case Analysis. This analysis will cover a SWOT analysis: digging deep into the internal strengths and weaknesses‚
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console along with a catching marketingstrategy which was very successful. Today‚ the company has experienced decreased sales. Thisplan will discuss the background of the company‚ analyze Nintendo’s current situation alongwithPlaystation 3 (created by Sony) and Xbox 360 (created by Microsoft) and provide somerecommendations for a new game console as well as a new marketing plan. History of Nintendo In 1889‚ Nintendo started as a Japanese playing card manufacturer and remained in this industryuntil
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Which of three product development options should BARCO pursue and why? Going by all the information given in the case‚ Barco should go for launching the BD700 in time for Infocomm in January 1989. The reasons for this decision are as follows: • The BD700 is Barco’s pet project that has already seen an investment of 180 person months. Only about 27 person months more is to be allocated for its full launch development. This is not a high amount and a fully functional version can easily be launched
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