Student ID No : : Strategic Marketing 1309254 How necessary is it for marketers Assignment Title: to adapt the concept of sustainability and in what ways could it be implemented as part of the overall marketing strategy? Submission date: Word Count : 22/10/2012 2989 words Marketing Assignment: Sustainability How necessary is it for marketers to adapt the concept of sustainability and in what ways could it be implemented as a part of the overall marketing strategy? Abstract Companies
Premium Sustainability Marketing Sustainable development
Understanding the Concepts Professor Stephen Harding Finance 100: Principles of Finance March 3‚ 2013 Abstract The purpose of this paper is to discuss several financial concepts: Financial ratios that are important to me as a small business owner will be determined and compared to the ratios that are of importance to managers of huge corporations. In addition‚ this paper will describe the advantages and disadvantages of debt financing and the reasons why corporations would
Premium Investment Debt Stock
Board (FASB) an N.P.O(Non Profit Organization) is defined in terms of their characteristics that distinguishes them from a business entity as a contribution of significant amount of resources from resources providers who do not expect commensurate or proportionate pecuniary returns‚ operating purposely other than to provide goods or services at a profit and absence of ownership interest like business enterprises. Non-profit organizations (NPO) do
Premium Non-profit organization
accounting profit figure is simply a measure of the true profit of an organisation.” Discuss. In order to assess whether the accounting profit is a measure of the true profit it must first be shown that there is such a thing as true profit. If we decide there is‚ we then need to know what it is exactly‚ in order to assess the extent to which the accounting profit reflects this true profit figure. Before studying this module I believed that the true profit was essentially the accounting profit calculated
Premium Accountancy Object Ontology
Milton Friedman suggests that businesses should only be responsible for making profits. If a business stays within the law‚ it is encouraged to do anything and go to any means necessary to maximize the bottom line. Other aspects such as customer happiness‚ impacts on society should not be its main concern. Porter and Kramer on the other hand suggest that we can create shared values in other words we can create economic value simultaneously by creating societal benefit and vice versa. Theoretically
Premium Social responsibility Term Milton Friedman
Triple bottom line? - A stool is stable only if it has three legs The triple bottom line (abbreviated as "TBL" or "3BL"‚ and also known as "people‚ planet‚ profit" or "the three pillars”) captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic‚ ecological and socia"People‚ planet and profit" succinctly describes the triple bottom lines and the goal of sustainability. "People" refer to employees‚ shareholders‚ customers‚ suppliers‚ workers‚
Premium Sustainability Triple bottom line
REPUBLIC OF THE PHILIPPINES ILOCOS SUR POLYTECHNIC STATE COLLEGE COLLEGE OF BUSINESS MANAGEMENT NORTH CLUSTER STA. MARIA‚ ILOCOS SUR IN PARTIAL FULLFILLMENT TO THE REQUIREMENTS OF THE SUBJECT BUSINESS MATH PRESENTED BY: MONICA D. APALLA BSHRM 1A PRESENTED TO: MR. MARVIN GALCON SUBJECT INSTRUCTOR PROBLEM SOLVING INVOLVING INTEREST 1. You put $1000 into an investment yielding 6% annual interest; you left the money in for two years. How much interest
Premium Compound interest Interest
http://www.scmp.com/news/hong-kong/article/1331666/scandal-hit-herbal-chain-hoi-tin-tong-may-scale-back-business§ http://www.cuttingedgepr.com/articles/corprep_important.asp§ http://www.brighthub.com/office/entrepreneurs/articles/115557.aspx§ http://smallbusiness.chron.com/effects-lack-ethics-business-environment-23332.html§ http://content.time.com/time/magazine/article/0‚9171‚2113176‚00.html§ http://www.thefreedictionary.com§ To a large extent‚ I agree with this statement. Many
Free Business ethics Corporation Ethics
prudence concept Being prudent means THAT YOU ARE CAREFUL ABOUT YOUR FINANCIAL SITUATION. IT MEANS NOT BEING CERTAIN ABOUT HAVING MONEY UNTIL YOU DEFINATLY KNOW YOU WILL BE GETTING IT. The prudence concept means that when you are running a business and trying to figure out what your profits will be you understate your profits rather than overstate them. It also means that you make a record of all the debts or money that you own out of the business and not writing down any anticipated profits. This
Premium Depreciation Generally Accepted Accounting Principles Economics
Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
Premium Marketing