Advertising Advertising‚ is defined as the act of informing or notifying; or to call the public’s attention to a product or service especially in order to sell. Advertising is by far the most visible way in which businesses present information to the public. Over the years‚ advertising methods and objectives have stirred up quite a bit of controversy dealing with certain issues. Those who criticize advertising are concerned with specific practices linked with advertising. Critics are especially concerned
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Merits of Advertising Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say‚ there are many advantages of advertisements. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper
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IJAPS‚ Vol. 6‚ No. 2 (July 2010) SINGAPOREAN YOUTHS MUST HAVE WINGS AND YET KNOW WHERE THEIR NEST IS Nicole Tarulevicz* School of Asian Languages and Studies‚ University of Tasmania e-mail: nicole.tarulevicz@utas.edu.au ABSTRACT Young people generally form the future of any nation state and Singapore is no exception‚ it is‚ however‚ especially concerned about the future of itself as a nation. For Singapore the theme of youth is doubled‚ as the newness of the nation is a mirrored reflection
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Advertising & IMC: Principles and Practice‚ 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill:
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The youth culture is influenced by many things each and every day. The society‚ parents‚ care givers; all of these help influence youth. But the most important factor to help give the a visual of what teenagers are today are in fact films. You are left wondering how films help influence the teenage race? The cinema of adolescence brings an image of youth‚ Juno (2007)‚ The Breakfast Club (1985) all encounter specific stereotypes which encourage teenagers. The youth culture is influenced by many things
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Youth constitute about 34 percent of the total population of India. The youth of every country is its valuable human resource. The responsibility for change‚ progress and innovation lies on their shoulders. Youth can make or mar society. There has always been a tussle between tradition and modernity and the youth have often been misunderstood by the elders. The elders feel that‚ being immature and inexperienced‚ the youth usually indulge in thoughtless activities. However‚ the youth have the zeal
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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Section 1:Youth Culture and Sub-cultures Youth defined as a separate social category from children and adults only became the subject of sociological and media interest in the 1950s. Early theories focused on the concept of youth culture‚ i.e. the idea that young people in general shared a common culture and identity which set them apart from adult culture. 1. The development of youth sub-cultures Introduction The idea that youth subcultures are a product of social class
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At Risk Youth Basketball Diaries Liberty University May 8‚ 2014 Abstract At-risk youth is an epidemic in society and an issue that not only is troublesome for the at-risk teens themselves but affects their family systems‚ their peer clusters and the broader community that they live in. It is not necessary to look far to find at-risk youth in your own community‚ but the media is also filled with examples of at-risk youth. We can look to the media as a case-study of sorts
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the impact of telecom services packages advertisement on the social values of Pakistani youth Abstract This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional
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