CHAPTER ONE INTRODUCTION 1.1BACKGROUND TO THE STUDY As the need for more efficient business practices arise in the area of business to consumer relationships‚ businesses in the 21st Century and beyond seek to explore new and effective advertising channels to drive services that will offer the opportunity for business expansion‚ profit maximization while at the same time ensuring consumer satisfaction. Traditional shopping activities require a lot of effort on the part of the consumer and include
Premium Marketing Business Advertising
The Effect of Advertising on Youth: A focus on the Tobacco Industry by Kareem Reda Salem Bachelor Thesis submitted to the Department of Marketing at the Faculty of Management & Technology German University in Cairo Student registration number: 4-2309 Date: 4 th of June‚ 2008. Supervisor: Dr. Mohamed Radwan Table of Contents Chapter 1. Introduction………………………………………………..3 1.1 Introduction……………………………………………………………..3 1.2 Research objectives……………………………………………………..3 1.3 Research importance……………………………………………………4
Premium Advertising
IMPACT OF MEDIA ON PURCHASE DECISION OF YOUTH INTRODUCTION Youth between 15-30 age group ‚ constitute an important target segment for the different companies. The media has a positive role to play in moulding youth. Media moulds the character of citizens by providing information‚ education ‚ and entertainment to them. There are different types of media used by the companies to influence the purchase
Premium Mobile phone
THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment‚ there were many people along the way who have been responsible for guiding us‚ advising us‚ encouraging us and even
Premium Brand Television advertisement
extreme weather events‚ species extinctions‚ and changes in agricultural yields. Warming and related changes will vary from region to region around the globe‚ though the nature of these regional variations is uncertain. The main impact of global warming is climatic changes. Impact of global warming Effects on weather Increasing temperature is likely to lead to increasing precipitation but the effects on storms are less clear. Extratropical storms partly depend on the temperature gradient
Premium Global warming Ocean Climate change
*BEST PRACTICE: Customer *loyalty _The limited number of business contacts‚ the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena‚ however‚ sales cycles are longer. If customers are not to
Premium Marketing
Persuasive Essay Kurtis Olson Per. 1b 2/6/11 Pornography is a word that is brought up as bad for kids to watch. Kids are most likely exposed to it at a young age. The largest group of viewers of Internet porn is children between ages 12 and 17 “Family Safe Media‚ December 15‚ 2005.” Kids will want to see it and try it. We need to have stricter pornography sites on the internet. Entering a birth date isn’t enough clarification‚ it’s easy to lie. The identification number you see on
Free Teenage pregnancy Adolescence Pregnancy
ORK GUIDELINES CHAPTER ONE - INTRODUCTION 1. Background of the Study 2. Statement of the Problem 3. Aims and Research Objectives 4. Research Questions or hypothesis 5. Significance of the Study 6. Organization of the Study CHAPTER TWO – LITERATURE REVIEW 1. Introduction 2. Definition of key terms 3. OTHERS (based on your research questions) 4. Should have a Conceptual Framework (either after intro or as the last in the chapter) CHAPTER THREE – METHODOLOGY 1. Introduction
Premium Typography
HUMAN RESOURCE PLANNING 2013 111490 3/8/2013 DISCUSS THE IMPORTANT OF HUMAN RESOURCE PLANNING FOR ORGANISATION AND GIVE EXAMPLE. Introduction According to Geisler 1967‚ Human resource planning is a process of forecasting‚ developing and controlling human resources in an enterprise. This process helps the enterprise to ensure that it has right number of people and the right kind of people at the right place at the right time performing tasks for which they are most effective. Thus
Premium Human resources Human resource management Labour economics
phone (Azad‚ 2013). Facebook is the most popular social media of the country. According to wikipedia by the end of year 2012‚ 8.9% of the total population of Bangladesh used Facebook (“Facebook statistics‚” n.d a.). Social media impacts a wider audience at a greater pace. Youth is that phase in which easily the mind can be change. It is mainly factual of
Premium Facebook Social network service