Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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http://www.clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS PAGE NUMBERS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 03 48 91 126 166 CONTENTS UNIT NO. UNIT I UNIT II UNIT III UNIT IV UNIT V LESSON NO. TITLE OF THE LESSON 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR
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FASHION ‘Fashion’ is thus defined in the dictionary: "The prevailing mode in such things as are subject to change in form or style‚ as in ornament and etiquette‚ and especially in dress." It is the name given to the prevailing style of living among the upper classes and the rich. Among the members of the "smart set "of any country‚ certain styles of houses‚ furniture‚ foods and drinks‚ times of meals‚ amusements‚ polite customs‚ and especially dress‚ are "fashionable". Every person nurtures
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Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music‚ videos‚ books‚ and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldwide
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1930s Fashion I. What affected the fashion world in the 1930s? A. The great depression made a big impact on the fashion world for women. 1. This caused the fashionable women to disappear. 2. Made women limit themselves in fashion a) Reused clothes instead of buying new clothes b) Tried mending and patching before deciding on whether or not to buy new clothes c) Many more women were seen sewing their own clothes II. What were some clothing items that were worn by women
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H&M Fashion and Quality at its Best Price Leah-Marie Marsang 00044231 College of Science Technology Applied Arts of Trinidad and Tobago Abstract In this paper‚ we look at the European born fashionable clothing store‚ H&M. We gain knowledge of the brief history of the store‚ where it began‚ who started it and how it became worldwide. Also discussed‚ the different services and products H&M provide its consumer‚ who does it provide such products to and in what categories
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availability‚ locality‚ class‚ wealth and group affiliation. Fashion is a form of free speech. It not only embraces clothing‚ but also accessories‚ jewellery‚ hairstyles‚ beauty and body art. What we wear and how and when we wear it‚ provides others with a shorthand to subtly read the surface of a social situation. Fashion is a language of signs‚ symbols and iconography that non-verbally communicate meanings about individuals and groups. Fashion in all its forms from a tattooed and pierced navel‚ to
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famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined‚ that when customers
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Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns‚ to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous‚ had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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