market leader in the bubble tea market of Malaysia. Instant-Chatime was recommended to maintain its market share in this competitive industry as suggested in the previous proposal. With this‚ Chatime seeks to investigate and study about its main competitor – Starbucks. A brief profile of Starbucks is shown and compared with our company. The illustrations and tables are tailored to what Chatime should be aware of the surroundings of every potential rival in Malaysia. This proposal is about our analysis
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PORTERS 5 FORCES ANALYSIS FOR BAT MALAYSIA: The tobacco industry is a very competitive market and only about 3 very large corporations control the entire market. In Malaysia‚ British American Tobacco (BAT) is the biggest company in the industry‚ but others such as JT International are steadily growing in brand name. All companies battle for market share through heavy advertising budgets and slotting deals. The cigarette market is well into the maturity stage‚ and some might even argue that given
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This article examines the direction of ethnic politics in Malaysia by investigating the 2008 election results and the subsequent political maneuverings of political parties following the election. The results do not clearly demonstrate the demise of ethnic politics; however‚ the communal political paradigm of the Barisan Nasional Party (BN) has become increasingly ineffective in its attempts to appease both Malay and non-Malay communities. Following the election‚ the BN seems to have moved towards
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Globalization: A New Form of Colonization After the Second World War‚ a decolonization process took place - for previously slaved and colonized nations - supposedly ending almost four centuries of slavery and exploitation. It was followed by the end of the cold war and the beginning of a new era: Globalization. Although there is no exact definition of the word globalization‚ some experts believe that “the process of globalization not only includes opening up of world trade‚ development of advanced
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Minimum wage in Malaysia: need for it and its’ possible effectiveness 1.0.Introduction Background Information There has been growing debates concerning the minimum wage in Malaysia‚ with strong opinions from both sides of the arguments. In 1979 edition of their introductory textbook‚ William B. Aumol and Alan Blinder explained‚ “The primary consequence of the minimum wage law is not an increase in the incomes of the least skilled workers but a restriction of their employment opportunities” (p
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social policies pursued by Margaret Thatcher‚ British Prime Minister from 1979 to 1990. There are many different notions of what Thatcherism comprises‚ but core elements include deregulation and privatization‚ combined with authoritarian social policy. The word was first coined in the late 1970s‚ when the Conservatives were still in opposition. After the Party’s election victory 1979 it became a regular item in the vocabulary of media comment on British politics. It also spawned a cottage industry
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British Literature Annual Booker Prize is televised as an important national event‚ causing a great deal of discussion. The rich variety of theatre performance available in London is one of literature attractions to visitors. Early Writing: much early British writing was concerned with Christianity: Anglo-Saxons produced beautifully illustrated. Few people in this period were literate‚ because the English language was so different that make native English people give up reading. One of the
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What was the impact of increased availability of contraception on British society? The swinging sixties was a time like no other‚ it created a new generation with a new take on life. When people think of the sixties they think of the Beatles‚ the Rolling Stones‚ Twiggy‚ mini-skirts and sex which is then often recalled as the period in time when Britain became a different place from the generations before‚ it was the “watershed era of freedom that changed society forever” says Dominic Sand brook
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Coordinator: May 2010 Candidate: 1 Table Of Contents • Rationale……………………………………………………………...3 • 1.Introduction……………………………………………….………...4 The meaning of traditions and superstitions for British people..4 • 2.Traditions – All Year Round British Folklore and Customs…….....5 Christmas in the UK………………………………..……….…9 ♦ A Christmas story…………………………………….……9 ♦ Chritmas nowadays……………………………....…….….11 • 3.Superstitions……………………………………….…………….....13 • 3.1.What do Superstitions mean to the Britih?..
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African slaves are responsible for the colonization of the new world‚ instead of arrogant and slothful Europeans. Historian and BHP expert‚ Anita Ravi explains that there was a‚ “labor shortage” in the Americas (Ravi). The Europeans were probably the cause of the labor shortage in the Americas because they were too conceited and indolent. Europeans thought of themselves as the purest and most extraordinary people around. They believed that they were above all others and because of this they didn’t
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