MARKETING MANAGEMENT Chapter 1 Defining Marketing for the 21st Century Five basic markets & their connecting flows Figure 1.1 Marketing Management - An Asian © Kotler‚ Keller‚ Ang‚ of Perspective Structure Leong & Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System © Kotler‚ Keller‚ Ang‚ Leong & Tan Marketing Management - An Asian Perspective 4th Edition
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ASSIGNMENT 1 Assignment 1 Solve the following exercise (100pts): 1. Management Decision Problem Snyders of Hanover‚ which sells more than 78 million bags of pretzels‚ snack chips‚ and organic snack items each year‚ had its financial department use spreadsheets and manual processes for much of its data gathering and reporting. Hanover’s financial analyst would spend the entire final week of every month collecting spreadsheets from the heads of more than 50 departments worldwide. She would
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“Appreciating brands as assets through using a two-dimensional model”‚ International Journal of Advertising‚ 8‚ 4‚ pp. 111-119. • Elliot‚ G.‚ Rundle-Thiele‚ S. & Waller‚ D. (2010)‚ Marketing‚ Wiley‚ Milton. • Lewis‚ C. & Vickerstaff‚ A. (2001)‚ “Beer branding in British and Czech companies: A comparative study”‚ Marketing Intelligence & Planning‚ 19‚ 5‚ pp. 341-350. • Meyvis‚ T. & Janiszewski‚ C. (2002)‚ “Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information”
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managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
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on Information System 3. Types of Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS 11.Ethical and Social Issues 12.E-Commerce 4. ERP – Enterprise System 5. SCM – Supply Chain Management System 13.Global Growth of IS 6. CRM – Customer Service Management System 7. KM – Knowledge Management System 8. Collaboration and Teamwork System Management Information Systems The Role of Information Systems in Business Today Information Technology
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Leslie Paz Ricci 20062648 Management Decision Problems 1. Snyders of Hanover‚ which sells more than 78 million bags of pretzels‚ snack chips‚ and organic snack items each year‚ had its financial department use spreadsheets and manual processes for much of its data gathering and reporting. Hanover’s financial analyst would spend the entire final week of every month collecting spreadsheets from the heads of more than 50 departments worldwide. She would then consolidate and re-en ter all the data
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1. Market development strategy involves A. increasing the sale of present products to present customers. B. finding new customers for its present products. C. targeting present customers for the newly developed products. D. leading an organization into entirely new and unrelated businesses. 2. Product development strategy A. involves seeking new products for customers not currently being served. B. offers product-line extensions of existing products to present customers. C. is merely getting
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CHAPTER ONE 1. INTRODUCTION 1.1 Background of the Study For many the firm system generates mental impact of computer and programming in fact‚ the time has much broader applicability. Some system are naturally occurring which other are artificial. Natural system ranges from the atom a system of electron and neutron to the universe. A system ranges of Galaxies‚ stare and plants. All life forms plants and animals are example of natural system. Artificial systems are man made those systems
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future success of a firm. As a consequence‚ firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays‚ consumers have the tendency to shop online. Thus‚ a good internet marketing plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet‚ there are some difficulties that companies
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INTRODUCTION Much of what managers and supervisors do is solve problems and make decisions. New managers and supervisors‚ in particular‚ often make solve problems and decisions by reacting to them. They are "under the gun"‚ stressed and very short for time. Consequently‚ when they encounter a new problem or decision they must make‚ they react with a decision that seemed to work before. It’s easy with this approach to get stuck in a circle of solving the same problem over and over again. Therefore
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