Communication Channels HealthCare Communication Strategies HCS 320/AGHC1008B Adrian S. Arnold‚ MSM‚ BSN‚ RN University of Phoenix‚ Augusta Campus Team B: Sonya Chishom‚ Christine LaFauci‚ Shanta Searles and Natissa Whitehead February 25‚ 2009 Introduction Communication levels can be similar yet different in hospital settings versus specialty clinic office settings. In both organizations the standard communication channels that are used
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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MARKETING MANAGEMENT BSE -3C/M Group II MARKETING RESEARCH is the systematic design‚ collection‚ analysis and reporting of data and findings relevant to a specific marketing situation facing the company. 5 STEPS OF MARKETING RESEARCH PROCESS DEFINE THE PROBLEM AND RESEARCH OBJECTIVE the first step calls for the marketing manager and marketing researcher to define the problem carefully and agree on the research objectives. An old says “A problem well defined is half solved”. DEVELOP THE RESEARCH
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and also to achieve its long term goal to have 30‚000 stores worldwide? Over years our company has built brand awareness and attracts many customers with the value products delivered to them. I think is the time to make some changes in one of marketing mix elements” promotion”. Should Starbucks Company include other elements in its promotion process such as sales promotion‚ coupon/discounts? One of our company guiding principles is” To embrace diversity as an essential component in the way
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encapsulates the marketing mix? | |[pic] |Marketing comprises product decisions‚ pricing strategy‚ promotion and distribution. | |[pic] |Marketing comprises product decisions‚ sales strategy‚ PR and distribution. | |[pic] |Marketing comprises product decisions‚ sales strategy‚ promotion and personnel policy. | |[pic] |Marketing includes product decisions‚ pricing
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consumer spending o Affect how consumer sees the company‚ its products and services 5. How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex. Acquisitions) – make the public or other stakeholders worry o If public is not satisfied with the outcome- can create a big impact on the succeeding years 6. What is the impact of social trends and economic trends on companies in the cosmetic/skin industry? economic trends: • Recessions/ depression
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Chapter2-----Topic 2: Planning Marketing Strategies 1. Identify the major components of strategic planning and explain how they are interrelated. The components of strategic planning consist of four main parts: 1. Analysis of organization’s strengths and weaknesses & Identification of organization’s opportunities and threats 2. Organizational mission and goal 3. Corporate and business-unit strategies 4. Each functional area of the organization (Marketing‚ Production‚ Finance and
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Chapter 1 Introduction 1.1 Research Background Word-of mouth communication (WOM) is the process which allows consumers to share information and opinions that direct buyers towards and away from specific products‚ brands‚ and services. Marketing research on WOM dates to the 1960’s and over time WOM definitions have evolved In the early years‚ WOM was defined as face-to-face communication about products or companies between those people who were not commercial entities ( Litwin 2009) 1.11
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Parental Decisions Impact Childhood Obesity Parental Decisions Impact Childhood Obesity Society‚ in general‚ has drastically changed over the past century. Growth and expansion have paved the way for new technological advances‚ but not with some downfalls to go along with it. One such downfall of new technology would be the “convenience factor” (convenient stores for junk food‚ convenient to watch television‚ play video games‚ watch a movie‚ talk or text on a cellular phone as opposed
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