“Primark Fires child Worker Firms” UK clothing firm Primark has fired three Indian suppliers because they used child labour to finish goods. The suppliers sub-contracted smaller firms‚ which were using child labour to carry out embroidery and sequin work. The BBC’s Panorama programme‚ which carried out a six-month investigation‚ alerted Primark to the problems. Consumers are increasingly demanding that companies produce goods in an ethical manner‚ turning the spotlight on worker wages and
Premium Supply chain Telecommuting Retailing
proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION The research
Premium Scientific method Quantitative research Research
CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
Premium Brand Shopping Political campaign
International Journal of Academic Research in Business and Social Sciences October 2011‚ Vol. 1‚ No. 3 ISSN: 2222-6990 Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University‚ Economic Institute‚ Prolet nr 1‚ SkopjeMacedonia; E-mail: angelova@ek-inst.ukim.edu.mk ; Mob: ++389 70 234 360 Jusuf Zekiri Assistant Professor at South East European University‚ Business and Economics
Premium Marketing
TABLE Name of business Primark Product(s) it manufactures in/out of the UK New born and kids clothing‚ to womenswear‚ menswear‚ home ware‚ accessories‚ footwear‚ beauty products and confectionery. Location of head office Dublin‚ Ireland. Location of business within the UK London‚ Portsmouth‚ Reading‚ Exeter‚ Swansea‚ Cardiff Bristol‚ Derby‚ Sheffield‚ Leeds‚ Liverpool‚ Manchester‚ Birmingham‚ Aberdeen‚ Edinburgh‚ Glasgow Background information about the business Primark was first opened by Arthur
Premium United Kingdom Belfast Republic of Ireland
Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
Premium Marketing
Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
Premium Customer relationship management Marketing
existing customers to retain them and increase their share of customer‟s purchases. Customer Relationship Management is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is a broadly recognized‚ widely-implemented strategy for managing a company‟s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes. The overall goals are to
Premium Customer relationship management
The CRM Value Chain Francis Buttle‚ PhD‚ FCIM Professor of Management MGSM Macquarie University Sydney NSW 2109 Australia Tel: 02 9850 8987 Fax: 02 9850 9019 Email: francis.buttle@mq.edu.au © Francis Buttle Not to be reproduced in whole or in part without permission 1 The meaning of those three letters‚ CRM‚ is hotly contested. For some‚ CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely
Premium Customer relationship management Marketing
Customer Relationship Management: Implementing a CRM system for Tirendo. Table of contents 1. Definition of CRM system ----------------------------------------------------------page 3 2.General information------------------------------------------------------------------page 3 3. Integration of CRM systems for Tirendo----------------------------------------page 4 4.Conclusion -----
Premium Customer relationship management