Heng Seng Management College BUS4003 – Retail and Channel Management Baleno Case Study Group3 Group Member: 1. Introduction 1.1 The history of Baleno Baleno’s story can be traced back to 1981‚ established by young fashion experts. “BALENO” was registered in Hong Kong in 1996 and established Baleno Holdings Limited as the holding company. With successful rebranding tactics and marketing strategies‚ Baleno expanded its network rapidly across Asia. Baleno understands that no single
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The impact of IT in efficiency and effectiveness of banking sector in Sri Lanka THE INFORMATION TECHNOLOGY AND ITS IMPACT IN EFFICIENCY AND EFFECTIVENESS OF THE BANKING SECTOR IN SRI LANKA (WITH REFERNCE TO PEOPLE’S BANK AND PLC COMMERCIAL BANK PLC IN SRI LANKA) AUTHOR: M.R.M. FAZMEER 2005/2006 FMC SOUTH EASTERN UNIVERSITY OF SRI LANKA What is information technology? The study or use of computers and telecommunications for storing and sending Information (Oxford dictionary‚ 2003) “The information
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Retail Display Effect of signage and digital display on consumer Behavior Submitted By: Guided By: V.Anusha Prof. Hardeep Singh Roll No.04 PGDM-RM KJ Somaiya Institute Of Management Studies and Research Table Of Contents 1. Abstract…………………………………………………………………………………………………………….....1 2
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CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
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RELATIONSHIP MANAGEMENT- MGT 633 HYUNDAI COMPANY-AUTOMOBILE INDUSTRY Submitted By: puspendra singh mobile no 09023286232 Rg. No.10903337 R1807B56 MBA 4rd Sem. Submitted To: Miss savita mam Lect. of CRM LSB. Hyundai Motor Company Hyundai Motor Company (KRX: 005380)‚ a division of the Hyundai Kia Automotive Group‚ is the world’s largest automaker by profit‚ the world’s fourth largest automaker by units sold[ and the world’s fastest growing
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Impact of the Financial Crisis on Banking Sector The current financial crisis‚ which started in the Unites States‚ has dominated the headlines all around the world since summer 2007. The world has been experiencing one of the most severe crises such as the Great Depression from 1929. This started as a subprime crisis with problems in the subprime mortgage market in the USA in 2007 which spread throughout the world. This subprime turmoil turned soon to a global financial crisis and turnaround to
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PORTFOLIO MANAGEMENT TERM PAPER IMPACT OF 2008 RECESSION ON THE INDIAN REAL ESTATE SECTOR Abstract This paper attempts to analyse the impact of the 2008 recession on the Indian real estate sector through fundamental analysis and also to suggest the future scope of this sector in terms of investment opportunities. It is found that the real estate sector was one of the worst affected sectors in 2008 and that the current fundamentals of this sector are decent and on the path to recovery
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CRM System for Mall Management A Second Review Report (Submitted by Dineshkumar V‚ Roll No: 1007MBA0329‚ Reg No: 68310100138) 1 NEED FOR THE STUDY The objective is to study the importance of CRM system on mall management and to know why business people are shifting to CRM applications. Also in this business world the customer is the superior to all. So to study on how to attract new
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MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
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