Organisational Behaviour Week 1- Welcome What is Organisational Behaviour? What Is OB? • Organizational Behavior - Interdisciplinary field dedicated to better understanding and managing people at work Basic OBModel Basic OB Model Hospitals Example Topics to be covered • The Individual (the Self‚ Emotions & Attitudes‚ Stress & Motivation) • Personal & Organisational Values • Groups & Teams • Perception & Diversity • Leadership • Communication • Ethics Organisational Behaviour is…
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Consumer Behaviour (MKT 3603) Consumer Behaviour Analysis of McCafe Table of Content Executive Summary 3 Company background 5 McDonald’s Corp. (NYSE: MCD) 5 Industry Background 6 Direct Competitors 7 Starbucks Corp. (SBUX) 7 Pacific Coffee 8 Competitor Analysis 9 Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) Analysis of Mccafe 10 Research Topic -Customer attitude towards McCafe 11 Problems from Research Finding 11 McCafe image issue 11 Too many inertia
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Media Buying Agencies ThinkingJuice – Media Buying Agency - slogan The advertising business has placed a control of knowledge on media planning‚ buying and research. Around 2000 of all the main London Advertising Agencies had separate media buying and planning functions. During past thirty years Media buying agencies took all the media-buying away from the traditional agencies and now they virtually conduct all the planning and researches. (Winston Fletcher‚ Powers of Persuasion: The inside story
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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Business and Management Institut Teknologi Bandung 2012 MM6052 – Consumer Behavior Profiling Potential Customer for Buying‚ Having‚ and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | | MM6052 – Consumer Behavior Profiling Potential Customer for Buying‚ Having‚ and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto
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I. Executive Summary Bride-Buying is a new practice that has developed over the last couple of decades in India. It is the practice of selling women into marriage against their will. Haryana‚ Jharkand‚ and Punjab are the region or state that still doing the Bride Buying activities which is considered illegal. The objectives of this report are to analyze the structuring decision problems of reducing Bride-buying in India and to describing the necessary steps in undertaking the decision problem structuring
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reference groups can have different degrees of influence over the buying and consumption of different kinds of products. Two dimensions seem to be particularly important. They have been operationalized as luxury-necessity. In addition‚ Jurado (1982) claims that a greater number of people are becoming more actively engaged in hobbies which can be considered as leisure. Boyd (1998) conveys that needs are the basic forces that drive the customers to take the action and engage in exchanges. An unsatisfied
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and Buchanan‚ D. (2001). Organizational Behaviour an Introductory Text. Fourth Edition. Essex: Prentice Hall. Kinsman‚ F.‚ (1994). The Virtual Office and the Flexible Organisation. Administrator. Mc Lean‚ A. and Marshall‚ J. (1993). Intervening in Cultures. Working Paper. University of Bath. Mullins‚ L. J.‚ (2001). Hospitality Management and Organisational Behaviour. Fourth edition. Longman. Mullins‚ L. J.‚ (2005). Management and Organisational Behaviour. Seventh Edition. Essex: Pearson Education
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Factors Influences Consumer Behaviour Cultural‚ social and personal factors are always considered to be the major forces influencing consumers’ buying behaviour (Kotler and Keller‚ 2006). An understanding of such factors helps businesses at tailoring products that meet consumers’ needs and wants. Among important influences on consumer buying behaviour (culture‚ subculture‚ and social class) ‘’culture is the fundamental determinant of a person’s wants and behaviour’’ (Kotler and Keller‚ 2006
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Status Consumption According to Mason (1981)‚ significant levels of status consumption exist in all communities in the world. This consumption behaviour contributes significantly in shaping consumer preferences for many products. Eastman‚ Goldsmith‚ and Flynn (1999) define status consumption as “the motivational process by which individuals strive to improve their social standing through the conspicuous consumption of consumer products that confer and symbolize status both for the individual and
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