Information Systems Research Vol. 22‚ No. 3‚ September 2011‚ pp. 624–639 issn 1047-7047 eissn 1526-5536 11 2203 0624 http://dx.doi.org/10.1287/isre.1100.0309 © 2011 INFORMS Determining Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies
Premium Customer relationship management
perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
Premium Marketing Bank Customer relationship management
the process of CRM. The last section discusses CRM‚ the main ideas behind it and how Data Mining fits in the process of CRM. Subsequently with the various Data Mining tools like Market Basket Analysis (MBA) and cluster Analysis etc .relevant to CRM and various live cases of different firms related to effective CRM
Premium Customer relationship management Data mining
Commerce Department‚ LOYOLA COLLEGE Retail Management 1. Introduction 1.1 Retail Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics‚ satisfying consumers’ wants and needs through a lean supply chain. 1.2 Retailing Commercial transaction in which a buyer intends to consume the good or service through personal‚ family‚ or household us
Premium Retailing
ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
Premium Marketing Retailing
(400-500) & Rise of christianity (600-1400) -following a series of dictatorships -withdrawal of community involvement in polis -muslim and christianity emerge as threats to power christianity emerged as a threat to the polis introduced a belief system that said god is more important than the state Islam and Christianity a threat? Power greater than the polis - a spiritual monopoly Fit somewhat with the groundwork laid by the Stoics. Middle Ages (600-900) Agrarian Societies… Throughout
Premium Sociology Witchcraft
ROLE OF CRM IN BANKING ABSTRACT Banks play an important role in the economic development of developing countries. The traditional functions of banking are limited to accept deposits and to give loans and advances. Today banking is known as innovative banking. Information technology has given rise to new innovations in the product designing and their delivery in the banking and finance industries. Customer services and customer satisfaction are their prime work. Current banking sector
Premium Customer relationship management
Bojan Nožinić Seminarski rad Metode poslovnog upravljanja CRM FAILURE RATES Failures‚ trends and the uprising of the social media What’s it all about? Customer Relationship Management‚ or CRM‚ is an information technology industry term for methodologies‚ strategies‚ software‚ and other web-based capabilities that help an company to organize and manage customer relationship. For instance‚ if a marketing department runs an outbound campaign‚ all of the information about the customers and
Premium Customer relationship management
GIANT PANDA This peaceful creature with a distinctive black and white coat is adored by the world and considered a national treasure in China. The rarest member of the bear family‚ pandas live mainly in bamboo forests high in the mountains of western China‚ where they subsist almost entirely on bamboo. They must eat from 26 to 84 pounds of it every day. Newborn pandas are about the size of a stick of butter but can grow to up to 330 pounds as adults. These bears are excellent tree-climbers
Premium Giant Panda
visiting a Primark store‚ it was out of desperation. My view of Primark is one of trepidation. It is the equivalent of fashion suicide. However‚ in these times of hardship‚ I undertook the task of shopping at Primark for a plain black skater skirt‚ for a concert the following week. Having dragged myself around half of Westfield Shopping Centre‚ I thought Primark was the most likely place to find a skirt‚ without braking the bank and avoiding the quagmire of credit card debt. After all‚ Primark is now
Premium Clothing Retailing Fashion