PEDAGOGICAL UNIVERSITY INSTITUTE OF FOREIGN PHILOLOGY COMPARATIVE LINGUISTICS AND TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping
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Cultural Impacts - Marketing People from different parts of the globe tend to follow different cultures and behaviour patterns. In countries like India‚ each state has its own language and culture thus making it a highly diverse country. The cultural environments do impact the marketing of the product or service. The needs and requirements of these differing cultural environments of the world are different and hence a successful product in one part of the world might turn out to be a failure at
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& Khawaja‚ Nigar (2011) A review of the acculturation experiences of international students. International Journal of Intercultural Relations‚ 35 (6)‚ pp. 699-713. This file was downloaded from: http://eprints.qut.edu.au/46481/ c Copyright 2011 Elsevier NOTICE: This is the author’s version of a work that was accepted for publication in International Journal of Intercultural Relations. Changes resulting from the publishing process‚ such as peer review‚ editing‚ corrections‚ structural formatting
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Nursing Shortage Impact on Healthcare Tracey Simmons Aquinas College Department of Nursing; RN-to-BSN Program November 13‚ 2012 Nursing Shortage Impact on Healthcare Dating back to the 1940s‚ the healthcare industry has realized that there is a need for more nurses. The increased demand for nurses was mainly driven by the casualties of World War II (Mahaffey‚ 2002). The question of how to address the nursing shortage back then was answered a decade later with the Associates Degree in Nursing
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emerged to form a dominate society that had great impacts in lands such as India and Turkey. These empires were influenced both culturally and politically by the effects of the Islamic faith. The cultural aspects of these empires‚ such as architecture and poetry‚ as well as political aspects‚ such as the right to rule‚ were all influenced by Islam. Articles 1‚ 4‚ and 5 represent the cultural impacts of Islam while articles 2 and 3 show the political impact of Islam. A document from a commoner would show
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Intercultural Communication Intercultural communication is now a common experience as a result of globalisation. It is extremely important to understanding how culture impacts on employee relationships and communication as it can affect the success of multinational and culturally diverse businesses. Hofstede (1984) defines culture as “the mental programming of the mind which distinguishes the members of one human group from another”. Intercultural communication refers to the communication between
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Socio-cultural impacts Before FIFA World Cup 2010 launched in South Africa‚ the main attraction was mostly on gold and diamonds. The number of crime rate is what people knew about South Africa‚ and since the high crime‚ so there are not so many people come to South Africa for travel or investment. Therefore‚ most of the cultural in South Africa are not familiar by the world. But FIFA World Cup has been the biggest and a very successful promotion for the cultural of South Africa and it also make
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I. Technology in the healthcare industry today and its impact The state of technology in the healthcare industry is that it is developing very rapidly. 10 or 20 years ago‚ you wouldn’t be able to find very many computers or technology at a typical doctor’s office. Most of the stuff was done with analog equipment and manual paperwork. Now‚ if you go into a doctor’s office‚ you will find it laden with advanced technical equipment and computer technology. You may not even find a pen or pad on the doctor’s
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INTERCULTURAL COMMUNICATION LEARNING OBJECTIVES: • • • • To understand the intercultural nature of business communication To appreciate intercultural communication as communication shaped not only by national cultures‚ but also by other cultural dimensions such as ethnicity‚ gender and social class To heighten your awareness of differences in communication styles across cultures To develop positive attitudes towards people from different cultural groups The Roseto Story Roseto
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INTERCULTURAL COMMUNICATION Intercultural communication is a study of cultural difference through communication. It is a form of global communication throughout the country all over the world. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious‚ social‚ ethnic‚ and educational backgrounds or other acceptable factors. Intercultural communication is sometimes used synonymously with cross-cultural
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