A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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(USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Global Journal of Management and Business Research Role of Packaging on Consumer Buying Behavior–Patan District By Mr. Mitul M. Deliya & Mr. Bhavesh J. Parmar North Gujarat S.P. University Abstract - The aim of this article is to get the A study to point towards role of packaging on consumer buying behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is
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Impact of growth in E-retailing on general consumer market E-commerce in recent times has been growing rapidly across the world. According to Report of Digital–Commerce. Industry sources indicate that this growth can be sustained over a longer period of time as e- commerce will continue to reach new geographies and encompass new markets. E-commerce means sale or purchase of goods and services conducted over network of computers or TV channels by methods specifically designed for the purpose
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IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC‚ CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION‚ FACULTY OF MANAGEMENT AND SOCIAL SCIENCES‚ OLABISI ONABANJO UNIVERSITY‚ AGO-IWOYE‚ OGUN STATE. MARCH‚ 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations
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restrict the consumer marketplace and markets are trending towards global unity through regional unification (e.g. The European Union [EU]) and international standards and trade agreements‚ the standardization of manufacturing and technology‚ global investment opportunities‚ rapid increases in education and literacy‚ the urbanization and infrastructural advancements in developing and emerging nations‚ expansion of world travel‚ free flow of information across borders‚ increases in consumer knowledge
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Marlon Brando and James Dean. What do all of these people have in common? They were all figure heads of the greaser subculture. The subcultures of the 1950s impacted our world a lot after World War II. From the roots of the 1950s‚ the greaser subculture has had two main impacts which are their attitude and style. This specific subculture of the 1950s has impacted our world a lot. This culture really started popping up across the U.S. after World War II because after world war II the role of teenagers
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A youth subculture is a youth-based subculture with distinct styles‚ behaviors‚ and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family‚ work‚ home and school. Youth subcultures that show a systematic hostility to the dominant culture are sometimes described as countercultures The punk subculture‚ which centres on punk rock music‚ includes a diverse array of ideologies‚ fashions and forms of expression‚ including visual art‚
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The Impact of Diversity on Individual Behavior The concept of diversity has broadened in scope in the recent past‚ evolving from the concept of mandated quotas and affirmative action‚ to the reality of a diverse workforce being capable of providing quantifiable business value. A variety of external factors have influenced the conceptual evolution of diversity within the workplace. For example‚ globalization of markets has provided the concept of diversity with an opportunity to demonstrate a clear
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Assignment #3 Part I. Safety in the workplace ensures that every employee is working in a non-hazardous environment that is safe from workplace injuries and promotes safe workplace practices. “Therefore‚ it ’s about protecting the non-profit’s most valuable asset: its workers. By protecting the employees ’ and volunteers ’ well-being‚ the non-profit reduces the amount of money paid out in health insurance benefits‚ workers ’ compensation benefits and the cost of wages for temporary help” (Non-profit
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