brand c. Selection of individual segments for market development d. Development of a unique marketing strategy for each segment 12. What is target marketing? a. Selection of production components for a brand which provide the right amount of benefits b. Selection of a name designed to project a defined image‚ purpose‚ or benefit of a brand c. Selection of individual segments for market development d. Development of a unique marketing strategy for each segment 13. In the customer needs
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Research Title “A research on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries. To investigate the failure
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orders as the global financial crisis continues to cause a meltdown across countries and industries‚ the IT & ITeS sector in India is beginning to feel the heat. Amid fears of a global recession‚ companies‚ especially banks‚ worst-hit by the credit crisis have already started to cut or delay spending on information technology services such as consulting and software development but in the long term the impact will be minimal as the industry’s fundamentals are strong and the value proposition continues
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INDIAN GENERAL INSURANCE INDUSTRY IN POST DETARIFF SCENARIO V. S. Ananda Kuttan Faculty Member‚ National Insurance Academy‚ Pune Abstract Decades of tariff regulated market and rule-based underwriting has deprived Indian General Insurance Industry of an opportunity to develop sound Underwriting Practices and Professional Risk Management Policies. Detariffing‚ which is a reality‚ coupled with high competition‚ makes it inevitable for the Industry‚ especially the public sector segment of it‚
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General Motors Company has a very detailed and organized balance sheet and income statement in which all of the company ’s information is listed in the proper order. The balance sheet can be viewed annually or quarterly and all amounts are in US dollars by millions except for per share amounts. The balance sheet first begins to lists the company ’s assets. The assets section is broken down by current assets‚ cash‚ net receivables‚ inventories‚ and other current assets. The balance sheet then lists
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1. Introduction The select Industry: This project is based on FDI in Vietnam Motor cycle industry. FDI has been new phenomenon in the Vietnam’s society. FDI has constructively and positively contributed to the development of Vietnam in many ways. The popularity of the motorcycle industry has come from the great demand for motorcycles in the Vietnamese market and the government’s policy of promoting and attracting foreign investment. Particularly‚ the limitations on the importation of completed
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Business Process Outsourcing in the Insurance Industry In the wake of the 2008 Global Financial Crisis‚ insurance companies around the world have taken action to ensure their survival. To assist insurance companies determine ways to improve efficiencies‚ Accenture has developed a guide to business process outsourcing (BPO) for the insurance sector. BPO can play an important role in realizing a company’s growth strategy. Specifically‚ highly routine work involving large-volume processing
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(AS) 17 Segment Reporting Contents OBJECTIVE SCOPE DEFINITIONS IDENTIFYING REPORTABLE SEGMENTS Primary and Secondary Segment Reporting Formats Business and Geographical Segments Reportable Segments SEGMENT ACCOUNTING POLICIES DISCLOSURE Primary Reporting Format Secondary Segment Information Illustrative Segment Disclosures Other Disclosures ILLUSTRATIONS Paragraphs 1-4 5-18 19-32 19-23 24-26 27-32 33-37 38-59 39-46 47-51 52 53-59 214 AS 17 (issued 2000) Accounting Standard (AS) 17 Segment Reporting
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principles for reporting financial information by segments. The disclosure of this information will: (a) help users of the financial statements to better understand the entity’s past performance and to identify the resources allocated to support the major activities of the entity; and (b) enhance the transparency of financial reporting and enable the entity to better discharge its accountability obligations. Definition of a Segment A segment is a distinguishable activity or group of activities
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Caterpillar’s involvement in the motor grader industry can be traced back to 1903‚ when Richard Russell and Charles Stockland formed the Russell Grader Company and produced their first steel-framed‚ horse-drawn elevating grader. Over the next few years‚ the company continued to produce small road blade graders. The Caterpillar Tractor Company first became involved in the manufacture of tractors in 1920‚ when the Russell Grader Company released its first self-propelled grader – the Motor Patrol. This grader combined
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