1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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a global scale in ways which slice through national boundaries.’ (Dicken ’98). When talking about globalization it is difficult to go straight down one trail of thought due to there being so many views and theories on the origins‚ processes and impacts that are involved. These views can tend to be rather varied also‚ ‘At one end of the spectrum certain observers claim that today’s world is fully globalized; at the opposite pole ultra-sceptics deny any globalization whatsoever has occurred.’ (Scholte
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Now‚ what is globalisation? Globalisation is an ongoing process which eventually leads to integration of countries in the world as trade barriers are reduced. Globalisation essentially began with GATT‚ the global agreement on trade and tariffs. The first stage of GATT began in 1974 with the third and final stage being in 1994‚ when the WTO was formed. The aim of the WTO is to provide a level playing field with respect to trade across the globe so that businesses could trade freely across borders
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In the globalized market today‚ companies need to make a shift in focus to target consumers not only in their own local markets but across the globe as well. Due to the different cultures and product choices that consumers have throughout the world‚ companies need to provide a variety of product choices that appeal to consumers globally and locally. The report will first give a brief summary of the IKEA case study‚ followed by the strategies used in targeting the global customer segment‚ followed
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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com/soft-drinks-in-egypt/report http://www.ehow.com/about_5394696_plastic-bottle-vs-aluminum-can.html#ixzz2AgNC7fxn http://www.marketingteacher.com/swot/pepsi-swot.html# http://www.jasonestevens.com/wp-content/uploads/2012/01/PepsiCo-International_Marketing_Report. pdf http://stepheny.hubpages.com/hub/pepsi-swot-analysis-with-other-soft-drinks http://mba-posts.blogspot.com/2012/06/swot-analysis-of-pepsi-company.html http://jdbrady.wordpress.com/2010/07/23/my-pepsico-swot-analysis/ http://finance.yahoo.com/q/co?s=PEP+Competitors
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INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
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GLOBALISATION VS REGIONALISATION Discuss with the Introduction to part III (pp. 289-293) and Chapter 20 in Stubbs & Underhill as a starting point the relationship between globalisation and regionalisation. Characterise in continuation of this the differences between regional integration in Europe and The Far East. For instance‚ you may reflect upon whether the recent financial crisis has set a new agenda for regional integration (Stubbs & Underhill‚ Chapters 21 and 24) In the past decades
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Globalisation – A Moral Outcry? Chris Smith There have been many definitions and classifications of the term ‘Globalisation’ conceived and hypothesised‚ over the last half a decade in particular. Some of these classifications can be viewed as to being biased in favour of globalisation and vice versa. But one that can act as a concise‚ yet unbiased characterisation was conceived by Dibb et al. in 2006 which states that Globalisation is “The development of marketing strategies that treat the entire
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