“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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television for long hours. Every medium of entertainment has an impact on the health of the society and television is no exception to this. There are some common allegations against television. Some of them are: we have stopped taking the world around us seriously because of television‚ it delivers mindless entertainment‚ which sensationalize some absurd issues and we amuse ourselves with them and most of the programs that are aired on TV lack quality content. Researchers from all across the world
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international players take part in ipl‚contributing to world’s richest tournament • indian premire league(ipl) has its impact on not only test cricket but on every format of cricket.The introduvtion of ipl in indian cricket has definetley made a bidg change in or crickt and its all a money game.The investors are all finding themselves in a stream of money but the impact of it on players as well as their cricketing skill is un reliavable_2nd para The ever lasting schedule of ipl makes players tiered and
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TV viewing: Reasons for Shifting Loyalty TV Viewing: Reasons for Shifting Loyalty L.V.Krishnan Sharan Sharma Akash Chawla This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing requires much more than pure quantitative or qualitative techniques. At TAM India‚ we have been conducting a variety of experiments
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Impact of IPL on Indian Cricket It has been just 6 years since IPL found its way into every Indian Cricket aficionado’s life. It came as a gust of wind and resided inside the heart of each and every Indian for quite long. Let’s have a look upon the Impact of IPL on Indian Cricket. Initially it was a pure marketing tactics employed by BCCI to cash upon the successful triumph of Indian cricket team in the 1st T20 world cup. Fans went crazy as India won a world
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Television impact on us… T.V the electronic machine is considered as a big revolution in our life ‚ which can easily go around the world by changing or just by clicking the remote control there is no daut that nobody have TV in this days not only one in the house but one in each room. I agree that TV is a good resources to get information but not everything TV gives us is good. Today we are going to speak about the negative impact of TV on us specially children in our age and below. First the TV impact
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Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI)‚ headquartered in Mumbai‚[3][4] and is supervised by BCCI Vice President Rajeev Shukla‚[5]who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams‚ consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.[6] In 2010‚ IPL became the first
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Television: Negative Impact Should children be permitted to watch TV on school nights? There are couples of factors to be considered; will this affect a students’ academics performance? Will the student be able to maintain his/her physical stamina throughout the day? The problem lies in the over usage of television by children and students alike. Students who have poor school performances‚ physically inactive and act violently towards others are dealing with consequences for excessive amounts
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informative resources in search of the necessary facts to penetrate in the idea deeper. 31 Good Compare & Contrast Essay Topics IDEAS a liberal arts vs. a technical education two friends with different lifestyles watching a movie on tv vs. viewing it in a theatre the place where you live vs. the place you would like to live suburban
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A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
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