THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGY Richard Fullerton Dissertation submitted to Oxford Brookes University for the partial fulfilment of the requirement for the degree of MASTER OF SCIENCE IN E-MARKETING. February 2011 DECLARATION This dissertation is a product of my own work and is the result of nothing done in collaboration. I consent to the University’s free use including online reproduction‚ including electronically‚ and including adaptation for teaching and educational activities
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Executive Summary The aim of this report is to analyse and evaluate the external factors likely to affect UPS and its future operation if UK decide to withdraw their membership out of European Union. To do this the author will set the scope detailing the context to which the report will be based that is UPS UK operation in Europe. For start the author will be analysing all macro environment which has direct impact on UPS operation to be able to understand fully the potential implication of UK stepping
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Definition of ’Macroeconomics’ The term Macro has been taken from the Latin word Macros which means big. The field of economics that studies the behavior of the aggregate economy. Macroeconomics examines economy-wide phenomena such as changes in unemployment‚ national income‚ rate of growth‚ gross domestic product‚ inflation and price levels. Macroeconomics Concerns Production Prices Income Employment National Production/Output Total Industrial Output Gross Domestic Product Growth of Output
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IMPACT OF DIGITAL MARKETING ON SALES IN EMERGING MARKETS EXECUTIVE SUMMARY: Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology‚ such as big data‚ social media mobile‚ context-aware computing and the Internet of Things‚ create unprecedented opportunities to engage customers‚ fuel growth and take market share. As a digital marketer‚ you can be overwhelmed by how quickly new technologies
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The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
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A macro environment comprises the external factors that can influence a business. These factors are often out of the control or management ability of a company. Factors typically include economic‚ demographic‚ political‚ and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers
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IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform‚ through the invention and development of Internet. The Internet has evolved from a means to facilitate data‚ to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise‚ promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer
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The Impact of Web 3.0 on Marketing Lai Ee Na Lim Li Fen Adelyn Mohammad Mahdhir Bin Mustaffa Kavitha Ramu Siew Hui Fen Nanyang Technological University A6301 Communication‚ Technology & Society November 8‚ 2011 What is Web 3.0? The future of the Internet is in Web 3.0‚ known as the Semantic Web. Feigenbaum‚ Herman‚ Hongsermeier‚ Neumann and Stephens (2007) summarised the concept as “a highly interconnected network of data that could be easily accessed and understood by
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business. You will appreciate that the business environment is quit complex‚ with heterogeneous elements in the environment. A manager must understand and analyse this process of interaction. In particular‚ you must note that all non-economic‚ environmental variables have economic implications‚ and that is why these variables singly or jointly‚ affect business activity. Business must have a social purpose; business concern must discharge social responsibility and social obligations and have
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The Impact Of Marketing In Today’s Society Juan Gonzalez Ana G. Mendez University MARK-133 Professor: Dra. Lissette Bedu 10/2/12 Introduction: Marketing is not only a business or a complement of it‚ but also rendered the purposes of the society. It is far more inside the social problems and ambitions of a society. The purpose of this investigation is to present how the marketing is changing social relationship. The main idea comes of how the management of expenditure norms changes when
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