RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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and foreign-bred hypermarkets such as Giants‚ Tesco and Carrefour have been invading our towns‚ big and small‚ leaving the traditional sundry shops fighting for their business. Many of these small-scale individually-owned shops have since closed their operations permanently or moved them a little further outskirt of town‚ away from the hypermarket catchment. Just how serious is the impact of these hypermarkets on the operation of the sundry shops has so far not been fully investigated in Malaysia
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Impact of Malls on Small Shops and Hawkers A small sample survey of the impact of malls on small shops and hawkers in Mumbai points to a decline in sales of groceries‚ fruits and vegetables‚ processed foods‚ garments‚ shoes‚ electronic and electrical goods in these retail outlets‚ ultimately threatening 50 per cent of them with closure or a major decline in business. Only 14 per cent of the sample of small shops and hawkers has so far been able to respond to the competitive threat of the malls with
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Introduction A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today‚ malls are gaining increasing popularity and are beginning to be a part of the people’s lives‚ especially the youth‚ who are still in the stage of developing who they are and what they want to become in their lives. In Olongapo City‚ the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact still
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Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza‚ opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956‚ the first enclosed‚ climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began
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“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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Advertising Any paid form of non-personal communication through mass media The main features of advertise are as under: i) It is directed towards increasing the sales of business. ii) Advertising is a paid form of publicity iii) It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. iv) Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda. Importance
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HOW MANY CHANCES FOR SMALL INDEPENDENT BICYCLE RETAILERS? Executive summary The purpose of this report is to provide key findings of New Zealand’s current external business environment of small independent bicycle retailers. This was achieved through analyses of articles and reports about existing bike retailers industry. The report established New Zealand’s demand for bikes is currently high due to several benefits of cycling and the Government’s encourage. Findings also highlighted that there
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A STUDY ON COUPON MALL IN FULLFILMENT OF THE REQUIREMENT FOR THE RETAIL MANAGEMENT COURSE PROF. ASHIS MISHRA UTKALIKA MOHANTY 1211058 ABHINAV DAHARWAL 1211090 RAMANJIT S ANAND 1211130 PUSHPENDU KUMAR 1211285 DEEPAK KARWASARA 1211091 INDIAN INSTITUTE OF MANAGEMENT BANGALORE Executive Summary A detailed study has been conducted on Coupon mall‚ a discount format retail chain to understand the problems which Indian value focussed retailers are facing. The purpose
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MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3. Methodology……………………………
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