The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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Micro-expressions are brief‚ involuntary facial expressions caused by a certain emotion experienced by the person. These expressions are shown on the face‚ and are universal in the sense that every human being‚ no matter what origin‚ or where they live it will be the same as everyone else. These expressions are also known for their difficulty in hiding them. They usually show one of the seven basic universal emotions: Disgust‚ anger‚ fear‚ sadness‚ happiness‚ surprise and contempt. (John) The study
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The Pharmaceutical Industry: Key success factors High profit after launching the product: Before a pharmaceutical company establishes a new product it takes them a lot time and work. The whole project‚ from the beginning until the end‚ where the medicine can be launched can last about 12 years. But once the drug is on marked the producing company has very high margins. On average‚ a Blockbuster drug is for about eight years on the marked and each year it has revenues in the range of one
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article ’Optus hit with $5 million fine’ which was published in The Age of the July 8‚ 2011‚ it identify and explain the impacts and affects this
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Insurance Insurance is an essential part of running any business. If you are operating a small business you need more than just property insurance. Taking out the right insurance will help protect your business and minimize its exposure to risk. Your insurance requirements will vary according to the type of business you are operating‚ but you should be aware that some forms of insurance are compulsory‚ such as
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enzyme‚ has an optimum PH and temperature range in which it is most active‚ and in which the substrate binds most easily. The purpose of this experiment was to determine (1) the reaction rate of an amylase enzyme in starch and (2) the environmental factors that can affect the enzymatic activity. The hypothesis‚ in relation to the enzymatic activity by variables such as the substrate concentrations‚ temperature‚ PH and chemical interactions on the rate of reaction‚ stated the following scenarios:
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The Environmental Impact of Eating Beef and Dairy Products There are currently 1.28 billion cattle populating the earth. They occupy nearly 24 percent of the landmass of the planet. Their combined weight exceeds that of the earth’s entire human population. Raising cows for beef has been linked to several environmental problems‚ and eating beef can worsen your health. The Dairy Industry puts not only your health in danger from consuming their products‚ but the lives of the cows that produce
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Parent’s Report of Vocabulary and Grammatical Development of African-American Preschoolers: Child and Environmental Associations Source: Child Development‚ January/February 1999‚ Volume 70‚ Number 1 Abstract: This study examined how child (gender) and environmental factors (mother’s education‚ poverty‚ responsiveness and stimulation of the home environment) affect individual differences in the language development of African-American children between 18-30 months of age. Most studies have
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ABSTRACT: This paper presents the findings of a study on the environmental impacts of the Manila Bay reclamation project. The study area is at the coastal area of Pasay‚ a city of roughly 400‚000 people. The focus of the study was on the changes in the environment that will be brought about by land reclamation. Qualitative descriptive analysis was used as an approach. Data were gathered from government institutions and comparative studies‚ and from a set of questionnaires handed out to a total of
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Opportunity cost of an activity (or goods) is equal to the best next alternative foregone. Although opportunity cost can be hard to quantify‚ the effect of opportunity cost is universal and very real on the individual level. In fact‚ this principle applies to all decisions‚ not just economic ones. Since the work of the Austrian economist Friedrich von Wieser‚ opportunity cost has been seen as the foundation of the marginal theory of value[citation needed]. Opportunity cost is one way to measure
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