Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Some points on Domestic Tourism Submitted by fpierret on Wed‚ 06/01/2011 - 15:08 Difusion date: Mon 07 May 2012 Whether it is to rest‚ discover new things‚ meet others or to have a unique experience‚ everyone has a right to tourism; in short‚ there are not‚ there should not be‚ and there cannot be two categories of human beings‚ those who can be tourists and those who can only receive them. These two activities are‚ in fact‚ but two sides of the same human activity; both of them are noble
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Do the Benefits of Dark Tourism Outweigh the Morbidity Maameegate Zheng Jun Cheston Tay Kai Ren ENG114 – Section 1006 University of Nevada‚ Las Vegas / Singapore Campus Do the Benefits of Dark Tourism Outweigh the Morbidity Introduction Dark tourism encourages people to reflect on mortality‚ bringing them closer to death (Stone‚ 2010). It is a multitude of history‚ heritage‚ tourism and tragedy which plays an important role in delivering information by bringing the past to present (Niemelä
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A Periodisation of the Development of Vietnam’s Tourism Accommodation since the Open Door Policy Wantanee Suntikul 1*‚ Richard Butler 2 and David Airey 3 1 School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong 2 Department of Hospitality and Tourism Management‚ University of Strathclyde‚ UK 3 School of Management‚ University of Surrey‚ UK This paper proposes that the development of the tourism accommodation sector in Vietnam‚ since the inauguration of the open
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Index I. Introduction II. Advantages of Massive Tourism a. For People b. For Government III. Disadvantages of Massive Tourism a. Diseases b. Effect on the Culture i. Tradition ii. Language iii. Life Style c. Effect on the Environment IV. Conclusion V. Sources Introduction In this globalized world the stress caused by the workload and the problems that occur everyday in our social environment‚ have a direct effect on the health of the person‚ who tries to find a way to release
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Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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Negative Economic Impacts of Tourism There are many hidden costs to tourism‚ which can have unfavorable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income‚ employment and general rise of the standard of living by means of tourism‚ they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the
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Abstract This report mainly deals with the basic tourism based concepts and theories relating the same to a case study. The authors starts with a brief introduction on the topic going on to explaining the various impacts that tourism has on the host destination. Socio-cultural‚ economic and environmental concerns are tackled. The author then presents a case study on Botswana elaborating on the various reasons why Botswana’s tourism industry is poised to take a positive turn. The report also deals
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Importance of Tourism | | | | | | Citizens now demand more meaningful involvement and more responsible and sustainable tourism practices. Local communities and Non Government Organizations today have a very important voice in the way in which tourism is developed and resources allocated. It is this more responsible and sustainable tourism that the Government of Trinidad and Tobago wishes to develop and promote. Tourism provides entrepreneurial opportunities for small operators‚ can foster
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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