The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers‚ radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies
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Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research
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“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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TRAVEL BEHAVIOUR *TASK 1: Identify and analyse the decision-making units (DMU’s) for the two decisions made in the Case Study (Richard’s travel to Paris and Richard and Heather’s holiday plans): A) Work: Richard usually travel from Paris to England and vice versa by plane and when he arrives at both airports he take a taxi to arrive at his destination. His friends are not in accordance with it because of the pollution. Heather‚ his girlfriend makes a purpose that consists in supersede the
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Print Media inefficiency Media changes drastically over short periods of time. Just in the past ten years it’s become much more advanced and useful for people all around the world. There has been an extreme advance in media technology which has lead to the decline and usefulness of print media. Print media does not shape public reaction to political events in this age of TV News (CNN‚ CNBC‚ Fox News) and news over the internet. This is because of the need for up to date and real time
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CONSUMER BUYING BEHAVIOR Factors which affect a consumer ’s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture‚ subculture‚ family and roles‚ reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to
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FUTURE OF PRINT MEDIA I feel delighted to address the gathering here in Surendranath College for Women. I have learnt that this college is devoted to the education of girl students from diverse background for the last 60 years. The college which was originally founded by renowned nationalist Sri Surendranath Banerjee‚ in 1948 to serve the partition affected families‚ is today one of the most prominent colleges in central Kolkata in the field of journalism and mass communication. Today‚
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Consumer Buying Behavior Consumer buying behavior can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he/she wants to buy. Consumer buying behavior involves a long process where the buyer has to identify the product‚ study well
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Kipphan‚ Helmut (Ed.)‚ Handbook of Print Media ISBN: 3-540-67326-1 The CD-ROM edition is the electronic version of the handbook. The CD-ROM is easy to use‚ but we give a bit of extra help here for the functions that are not available with a conventional book. Please note: If you want to use all of the function of the CD-ROM‚ especially the search function‚ the additional search function (plugin) must be installed. Installation Insert CD-ROM into CD-ROM drive. Install
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CONSUMER BUYING MOTIVES There are five major buying motives: physical‚ psychological‚rational‚ emotional‚ product‚ and patronage. Locate a magazinead that appeals to each of these different buying motives. Selecteach ad and fill out the table below. Put the Ads in order‚according to your chart and staple to this sheet. Buying motive PhysicalEmotionalRationalPatronagePsychological prescribing motives and specific prescribing motives for aparticular indication‚ or type of patient.When prescribing
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