A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform‚ through the invention and development of Internet. The Internet has evolved from a means to facilitate data‚ to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise‚ promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer
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PHANI KUMAR YEKULA Mobile: 91 9527005959 E-mail: phani5465@gmail.com Objective: To become a successful professional in the field of food and beverages and to work in an innovative and competitive world which will help me to explore myself fully and realize my potential willing to work as a key player in challenging & creative environment
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The impact of new media on public relations Every once in a long while‚ the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV‚ radio‚ and the Internet. Just as these media channels defined their times‚ so the rise of new media will also define the 21st century. In modern society‚ all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The
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Print is not Dead CGD218: Visual Literacy in Business June 25‚ 2012 Print is not Dead (picture would not download‚ but is available on-line at miniclip it is a three strip cartoon with two characters and a sarcophagus) © Copyright 2001 - 2012 Miniclip SA. All rights reserved. Cartoons and illustrations are typically viewed as children’s entertainment‚ or a weekend nostalgic enjoyment for an adult‚ however‚ this form of print has been proven to be much more
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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Contents: 1. Introduction 2 2. Social Media and Business 2 3. Types of Social Media and Their Importance for Companies 4 4. Social Media Functionality Blocks and Their Implications for Companies 7 5. Social Media and Information Half-life and Depth 10 6. LinkedIn Poll 12 7. Recruitment and Search for Talent 13 8. Advertising and Brands Enhancement 17 9. Customer Profiling and Customer Service and Realtionship Management 21 10. The Future of Social Media 25 11. Conslusion 28 12. References
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TRAINING OF THE TRAINERS FOR EUROPEAN RASING VALUES INDEX WHAT DO WE MEAN BY VALUES?.....................................................................3 VALUES ACCORDING TO SCHWARTZ………………………………………..3 IMPORTANCE OF VALUES IN HUMAN LIFE…………………………………4 WHAT IS VALUES EDUCATION?.........................................................................4 WHT DO WE NEED VALUES EDUCATION……………………………………5 VALUES EDUCATION IN PRESCHOOL………………………………………..5 FACTORS AFFECTING VALUES EDUCATION………………………………
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Most of the dictionaries define media as a conglomerate of different mass communication. Of those media‚ the most popular ones is Radio‚T.V‚ print journalism and web/internet . Advertising is another popular and very important medium. For purposes of the media‚ youth will be classified in age groups of 13 and 21. Media‚ in today’s world‚ have both positive and negative implications. As far as youth is concerned one thing should be kept in mind‚ that it depends upon the youth to reap the positive/negative
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In the late 20th Century‚ mass media could be classified into eight mass media industries: books‚ newspapers‚ magazines‚ recordings‚ radio‚ movies‚ television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries‚ the question of what forms of media should be classified as "mass media" has become more prominent. For example‚ it is controversial whether to include cell phones‚ video games and computer games (such as MMORPGs) in the definition
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