"Impact of promotional activities on consumer s behaviour at shopping malls" Essays and Research Papers

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    Term Shopping Mall

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    What is a Mall ? A shopping mallshopping center/centre‚ shopping arcade‚ shopping precinct‚ or simply mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to easily walk from unit to unit‚ along with a parking area – a modern‚ indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s‚ and shopping malls corresponded with the rise of suburban living in many parts of the

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    are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways.

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    Shopping Mall Event

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    anniversary‚ so every activity planned out for the day will be in sync with the number *2* - for example – 2 partners‚ buy 2 get 1 free promotions‚ etc. DÉCOR The mall will be decorated in colors of the oasis. Blue and white will be the theme colors. The number TWO will be emphasized on even in the décor – for instance flower arrangements in that shape‚ balloons‚ bloopers. ACTIVITIES Cake cutting – a 2-storey cake‚ maybe a model of the shopping mall‚ or with a photoprint of the mall will be cut Guess

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    CONTRAST SHOPPING ONLINE and SHOPPING MALL In general‚ we all know that some people like to spend their money through shopping. There is also some people that hates the whole process of buying things. Basically‚ shopping at stores requires us to go to the mall but recently technology had exposed us that shopping can be much easier‚ by not going to the mall. Most people nowadays prefer online shopping rather than shopping at the mall for some reasons. Which one gives us the best benefits

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    consumer behaviour

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    Consumer Behavior School of Business Management ‚ NMIMS FT MBA II Year Trimester IV 2013-2014 Goals: Post liberalization‚ companies in India that earlier had a very product oriented or sales oriented approach realized the need for customer orientation. It hence became imperative to know the customer not only on quantitative measures (What‚ how much)‚ but also on qualitative measures (the Whys & Haws). This meant understanding the external & individual determinants affecting consumer

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    Dina Alrasheed -443 Mall vs. Online shopping We have the option to choose between the ordering products online or purchasing it in the local store. Some people choose shopping online because they like shopping during the time the physical store is closed (after midnight)‚ or to avoid crowds. Other people prefer shopping in stores in order to try on the product. It became a trend over the last few years that online shopping is a lot easier especially when shipping is free or on a

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    A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)

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    FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their

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    SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING‚ BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA‚ PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shopping

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    Consumer Behaviour

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    A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage‚ process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product‚ price‚ promotion and price) and the external sociological influences on the consumer (family‚ friends‚ neighbours other informal and non-commercial sources‚ social class and cultural and subcultural

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