and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience market -repetition of main brand and product positioning helps build consumer trust and loyalty - impersonal as the business cannot answer
Premium Marketing
Visit to a Pacific Mall‚ Ghaziabad Visit this mall to spend some quality time with your loved ones. Pacific Mall is a huge shopping mall spread over 4‚ 50‚000 sq. ft. It belongs to Pacific India group. The mall consists of many retail spaces along with food and entertaining zones. Pacific Mall (Ghaziabad) is visited by a large number of patrons every day. It is designed with latest facilities and amenities. It has a wonderful environment. It is air conditioned and houses city’s best stores and
Free Shopping mall Retailing
Korum Mall Incepted in the year 2009‚ Korum mall is the biggest in the city of thane. It took long time to start basically due to the opposition of the society located behind it. But eventually things worked for them‚ and the mall was successfully open. It is a flagship project of KALPTARU PROPERTIES. Korum attracts thousands of footfalls every day. Highest recorded at more than 50‚000 on a republic day. Awarded with the Asia Pacific International Property Award 2009 for Best Retail Development
Premium Shopping mall Mobile phone Retailing
Professor Student Contributors : Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the
Premium Marketing Brand Brand management
Korea. In India for a decade now‚ LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach‚ latest global technology and product innovation. One of the most formidable brands‚ LGEIL has an impressive portfolio of Consumer Electronics‚ Home Appliances‚ GSM mobile phones and IT products
Premium South Korea Plasma display Mobile phone
PROMOTIONAL STRATEGY There are various ways to communicate with potential customers. Promotional strategy includes a mix of advertising‚ publicity‚ sales promotions‚ personal selling‚ and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who‚ what‚ when‚ where‚ and how much money to spend. The "Who" of Your Promotional Strategy
Premium Marketing Sales Sales promotion
Term of reference Back ground People always want to keep the prefect moments in their lives. So they invented cameras that the earliest invention which can help people to do that. Nowadays cameras have become a part of people¡¯s lives. Most of families own at least one camera. Wherever there is a party‚ a picnic‚ a wedding or something else‚ we use a camera to save the memories. With the development of technology‚ there is a new kind of camera which becomes a fashion all over the word. It named
Premium Motivation Camera Digital camera
Depending on store size‚ selection may be limited‚ but availability is almost always certain. ADVANTAGE: Online BASE PRICE Online: Generally‚ online sellers features lower prices because they don’t have the overhead of renting a pad in a strip mall‚ high electric bills‚ and a staff of sales people. There’s even Web sites that offer ’percent off’ discounts if you enter a code after meeting a minimum purchase requirement‚ which could save even more money. Though‚ pay attention whether or not your
Premium Retailing Online shopping Sales
its Impact on Consumers Behavior by Elisabeta Ioanăs‚ Ivona Stoica The Bucharest University of Economic Studies‚ Romania Romanian American University in Bucharest‚ Romania maria.ioanas@mk.ase.ro‚ ivonas@ase.ro Abstract. Technology gives consumer the power to investigate products to label them and criticize them in equal measure‚ and more. Therefore many companies today have pages on social networks to complement the information held about products‚ held by the feedback of consumers about
Premium Marketing
Title: The Oversized Mall General purpose: To inform Specific purpose: To inform my audience about amusement facilities in Dubai Mall. Central idea: Today I am going to take you on a tour around the amusement facilities of the largest mall in the Middle East. Method of organization: Spatial I-Introduction Good afternoon everyone‚ today I am going to take on a tour around the most visited places inside Dubai mall. But first let me introduce you to the mall so you have a little more knowledge
Premium Willis Tower United Arab Emirates Storey