NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
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a figure to explain the motivation process 2. Discuss the statement “marketers don´t create needs; needs pro-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes‚ how? 1 Marketers do not create needs‚ though in some instances they maymake consumers more keenly aware of unfelt needs. The tact that many new products take illustrates that marketers often do not recognize or understandconsumer needs and that they
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On-line shopping and Traditional shopping Yvonne (YIBO) Zhang Student ID ：100874238 Oct 13 2014 Professor : Catrina Ascenuik Nowadays‚ more and more young people choose on-line shopping instead of traditional shopping. Nevertheless‚ traditional shopping is still of great importance in contemporary society. Both of them are indispensable to human’s life. Despite the same purpose of on-line shopping and traditional shopping‚ there are three obvious differences between them
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Introduction Consumer-buying behavior according to Kotler (2004‚ p.601) is defined as “The buying behavior consumers – individuals and households who buy goods and services for personal consumption.” the term ‘consumer’ can be described as a person who acquires goods and services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her
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Does culture impact on entrepreneural activity? The influence of national culture on entrepreneurship is of considerable theoretical and practical value ‘Culture is the collective programming of the mind which distinguishes one group of people from another’ Hofstede (1980) Culture is always a collective pheniomenion‚ becauce it is derived from one’s social environment and partly shared with people who live or lived within the same social environment‚ which is where it is learned. Culture indeed
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REPORT Topic IMPACT OF QUALITY OF WORK-LIFE (QWL) ON ORGANIZATIONAL BEHAVIOR Submitted to Ma’am Mariam Pasha Submitted by Umm-e-Habiba Roll number BBC-09-17 INTRODUCTION Quality of work-life (QWL) is described as an individual’s experience related to their job. It may include broad categories and different dimensions like job satisfaction‚ satisfaction with the wages‚ hours‚ working condition and environment‚ work-life balance (balance between work and family). Today in this age of fierce competitive
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Impact of ICT on consumer purchase preferance towards retail chain store: study banani area Introduction: Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. Before considered a chain‚ stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters‚ otherwise it offers franchise contracts or is publicly traded. These characteristics
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Men and women have different views on shopping. Women find it as an exciting‚ entertaining and fulfilling task‚ while men find shopping as an unpleasant chore. Women seem to be more fascinated by the idea of fashion and find an identity with their clothing. Men on the other hand‚ just view it as a way to clothe themselves‚ and don’t find any real meaning in it. The shopping experience as whole for men is basically just find a good deal and you’re done‚ for women it’s more about the quality and the
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addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect the purchase intentions and decisions of consumers in the automotive industry. This literature review will provide
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into subsets of consumers‚ businesses‚ or countries that have‚ or are perceived to have‚ common needs‚ interests‚ and priorities‚ and then designing and implementing strategies to target them (II) Product A products is any goods‚ service that are offered to the market to satisfy consumer’s needs 2) Describe all 4 types of consumer behavior with 2 examples for each. Complex High involvement in the purchase while perceiving a significant difference among brands. Products that consumer will not purchase
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