Top of Form Effectiveness of sales promotional tools in Malaysia: the case of low involvement products. Subject: Sales promotions (Analysis) Author: Ndubisi‚ Nelson Oly Pub Date: 07/01/2006 Publication: Name: Academy of Marketing Studies Journal Publisher: The DreamCatchers Group‚ LLC Audience: Academic Format: Magazine/Journal Subject: Business‚ general Copyright: COPYRIGHT 2006 The DreamCatchers Group‚ LLC ISSN: 1095-6298 Issue: Date: July‚ 2006 Source Volume: 10 Source Issue: 2 Product: Product Code: 9914350
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Consumption Behaviour Context Why people buy Iphones People buy Iphone ’s for many different reasons. Some of the common factors as to why people buy Iphones is because of premium quality‚ excellent performance‚ smooth operating software‚ designed to perfectly fit the palm of your hands‚ position in smart phone industry‚ excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society‚ friends/peers/ families owning the product‚
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Saks: Integrated Marketing Communication Natacha Clerjuste Hodges University MKT 4103 Professor Karastamatis October 16‚ 2012 Table of Content Abstract Overview/Problem Statement According to Senthil Ganesan with the help of Vamsi Thota‚ Benetton was well known for its colorful and provocative advertisements. The company employed unusual‚ controversial advertising techniques and themes that used “shock value” and the power of photography to grab viewers’ attention. Unlike
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B2C Mini Project Description: Comparison Shopping | E-Commerce : Assignment - 01 | Submitted To:Mr. K. Ananth PhaniDFT‚ HyderabadSubmitted By:Amar Nath Prasad (04)Md Jawed Akhtar (15)DFT ‚ Sem-VDated : 18/09/2012 | What is Ecommerce- an overview Electronic commerce‚ commonly known as e-commerce or e-comm‚ is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic
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1. INTRODUCTION The minor project aims at studying the various aspects governing mall management by taking „Ampa Skywalk Mall‟ located in Chennai as a case study and endeavours to identify the areas of improvement in the mall in terms of facilities. 1.1 Indian Retail Industry: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though
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Online shopping vs. traditional shopping Most of us have been acquainted to traditional shopping since childhood. And then online shopping came when the Internet started to boom. I don’t know anything about online shopping like how it works‚ how can I send my payment and others until I made my first purchase at the beginning of my university with the help of my roommate. I love the feeling of having the product you want at the comfort of your home. Anyway‚ there are many differences between this
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Parminder Jeet Singh‚ author of‚ "From a Public Internet to the Internet Mall" is an article on the rise of the Internet Mall and the fall of the public internet. Arrangements are being made by internet companies and telecommunications to give priority to certain providers. This is creating “Internet Malls” the author explains that it gives access and priority to providers with goods and services who will be able to pay them to a large degree or sustainably. In the article the author supports his
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Metro Deal * Deal Spot * Gupo * My Deluxe City * Deal Amigos * Deal Grocer * Deals Di Ba * Citypoynt * Okay-okay These sites have contributed to a shift in consumer behavior and this along with advancements in technology and social media have led to new norms around how consumers buy and look for deals. The Daily Deal Market is Becoming Impossible to Ignore Starting as a new form of marketing for small businesses‚ daily deals have gained significant traction
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Introduction As they do offline‚ consumers shop online for both goal-oriented and experiential reasons; in short‚ they shop to acquire items‚ and they shop to shop. However‚ goal-oriented motives are more common among online shoppers than are experiential motives. Importantly‚ consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly‚ consumers report that shopping online results in a substantially increased
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5. Human activity also impacts on waterways. Chemical monitoring and management assists in providing safe water for human use and to protect the habitats of other organisms Identify that water quality can be determined by considering: * concentrations of common ions * total dissolved solids * hardness * turbidity * acidity * dissolved oxygen and biochemical oxygen demand Water quality is commonly defined by its physical‚ chemical‚ biological and aesthetic (appearance and
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