THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
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National Institute of Business Management Ist Floor‚ Swathandrya Samara Smrithi Bhavan‚ Nandavanam Road Palayam P.O. Trivandrum – 695 033 E-mail: admin@nibmglobal.com 0471- 4014294‚ 4014298 Assignments of One Year MBA / Two Year MBA/ One Year Executive MBA Semester - I 1. Students are requested to go through the instructions carefully. 2. The Assignment is a part of the internal assessment. 3. Marks will be awarded for each Assignment‚ which will be added to the total marks. Assignments
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the only event that popped into anyone’s mind when they heard the word recession was in the 1930’s. During the 1920’s a stock market crash occurred‚ however‚ many believe that the recession began way before leading up to the crash as a whole. This recession went on through the 1930’s‚ ending around 1939‚ depending on who you ask. It took a significant amount of time to recover‚ and while doing so‚ prepared for another recession in future if it happened. Over the years‚ the economy has good and bad
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integrity as a business owner and product designer is a true example of my veracity and values. 2. What are your career aspirations? How will your education at CoBA help you achieve them? Why this is the right time for you to pursue an MBA? As an entrepreneur by nature‚ there are a number of businesses aspirations that I am passionate about. However‚ when collectively looking at my career goals‚ one can see that each goal relates back to connecting with and supporting the people around
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Describe the transitions in your life-how you moved from each phase to the next. 8. During my final year of college at S.V.N.I.T‚ I was selected as a Management Trainee by ACC–Holcim. After a rigorous month of training‚ I was assigned a six month project on “Enhancement of the ACC brand " to optimize the business of ACC. Using the central ethic of marketing‚ I started by researching the brand connect of the company from vendors to general public. This research led me to analyze the pitfalls
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THE MBA DECISION 1. How does Ben’s age affect his decision to get an MBA? In our opinion‚ Age is one of the important factor that affects someone decision to continue study. In this case‚ Ben is now 28 years old. He graduated from college six years ago when he’s age is 22 years old. Assuming that Ben already working for about 5 years since graduated from college‚ so that he would have enough money from salary saving in5 years to do his MBA at 28 years age. If he starts the MBA program on 28 years
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only but also by changes in the interest rate by major economies in the world. Burning example in India is the appreciation of currency due to higher inflow of foreign exchange. Rupee appreciation has declined stock prices of major export oriented companies. Information technology and textile sector are the example of falling stock prices due to rupee appreciation.From the beginning of the 1990s in India‚ a number of measures have been taken for economic liberalization. At the same time‚ large number
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Depression Lesson to Recession November 27‚ 2012 TABLE OF CONTENTS ABSTRACT …...............................………………..…………………………………….3 INTRODUCTION…………………….…………………………………………….……3 PART I CAUSES………………………………..…………………………………………………4 RESPONSE………………………………….……………………………………………8 ALTERNATIVE STRATAGIES‚ACTIONS‚ANDIMPLEMENTATIONS……….…….14 POSITIVE AND NEGATIVE AFFECT OF POLICIES……….……………..………….17 CAUSES OF THE FINANCIAL CRISIS………………………..…………..….………..22 THE GREAT RECESSION………………………………………………………………25
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The Global Recession and Workplace Malfeasance The great global recession has claimed many victims. In many countries‚ unemployment is at near-historic highs‚ and even those who have managed to keep their jobs have been asked to accept reduced work hours or pay cuts. In some cases—say‚ the U.S. auto industry—job losses have been predictable but no less painful. However‚ in other cases‚ they have come as a surprise. Norm Elrod had earned an MBA while employed at an online marketing firm. His degree
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SAPM INDUSTRY ANALYSIS ALCHOLIC BEVERAGES INDUSTRY Made By : Vaibhav Tomar ISB&M Gurgaon 2013-15 Batch Snapshot of liquor industry in India Liquor industry break-up Imported Beer 3% 13% Country liquor 48% IMFL 36% Per-capita consumption: IMFL
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