Tourism is a complex product. Many suppliers and stakeholders are involved in supply chain. For the customers‚ it cannot be tested it beforehand. There is a distance between the time of purchase and the place when it is utilised. Therefore information is intensively required at the point of planning travel before purchase. Tourism products are dominated by information. Information technologies have accelerated changes in tourism of consumer behaviour and industrial structure.
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Nielson et al. (2001) applied the marketıng ’paradigm’ to a study of Galway City in Ireland‚which aims to ’develop its tourism product while maintaining its environment.’ They emphasis the distinctiveness of place and the necessity of identifying: the design of the right mix of features and services‚ the development of an image that is attractive to the target market‚the delivery of the destination’s products and services in an accessible way and the promotion of the destination’s values and image
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Tourism on Malacca‚ Malaysia TABLE OF CONTENT Page 1.0 Executive Summary 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength‚ Weaknesses‚ Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings
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Full Length Research Paper Tourism marketing information and destination image management Arturo Molina1*‚ Mar Gómez1 and David Martín-Consuegra2 1 Department of Marketing‚ University of Castilla-La Mancha‚ Cobertizo San Pedro Mártir s/n. 45071 Toledo‚ Spain. 2 Department of Marketing‚ University of Castilla-La Mancha‚ Ronda de Toledo s/n. 13071 Ciudad Real‚ Spain. Accepted 25 March‚ 2010 Destination image is commonly accepted as an important aspect in successful tourism management and destination
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Julia Dmitrieva‚ gr. 7441 Safe tourism: the way forward While terrorism affects tourism and a lot has been discussed and spoken about it‚ there is a lack of clarity about tourism and its effects on terrorism. Over the past decade‚ acts of terrorism have taken place at tourist sites‚ as well as places where people have gathered in large numbers. Be it Bali‚ New York‚ Mumbai‚ or Madrid the repercussions have been felt the world over. Over the past couple of years‚ a number of stringent security
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Museums and tourism Stakeholders‚ resource and sustainable development Master’s Dissertation International Museum Studies Museion/Göteborg University Spring term 2004 Author: Guðbrandur Benediktsson Supervisor: Cajsa Lagerkvist LIST OF CONTENTS FOREWORD. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1. INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . 1.1. Aims and objectives. . . . . . . . . . . . . . . . . . . 1.2. Theoretical approaches and sources. . . . . . . .
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FOOD TOURISM-DESTINSTION Food tourism means experiencing the food of the country‚ region or area‚ and is now considered a vital component of the tourism experience. Dining out is common among tourists and food is believed to rank alongside climate‚ accommodation‚ and scenery in importance to tourists. Hall and Mitchell (2001) define food tourism as ‘ visitation to primary and secondary food producers‚ food festivals‚ restaurants and specific locations for which food tasting and / or experiencing
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purposes had an outbreak with the rise of the "grand tour" in Europe‚ which was called "the age of enlightenment". In conclusion of this rise in demand for tourism European destinations started developing themselves to be able to answer the needs of the tourists with facilities. However as it was the first stages of this idea of travelling abroad for tourism‚ these travels only appealed to wealthy families that could afford these tours up until the introduction of the railways in the 19th century. With the
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TOURISM IN THE PHILIPPINES Executive Summary Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time‚ its proximity to markets‚ the availability of tourist infrastructure and superstructure‚ and the extent
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Introduction Tourism is the largest foreign currency-earner in Peru‚ which affecting the lives of million people. Tropical rainforests and jungles are always important ecosystem in the world‚ but now most of them are damaged by people. In Peru‚ many rainforests were demolished by humans‚ thus‚ Peru government has made numerous methods to save the current environment‚ and one of the methods is ecotourism. In order to protect Peru’s nature based environment‚ generate money for local economic‚ achieve
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