TABLE OF CONTENTS INTRODUCTION 2. DESIGN AND LAYOUT OF ECOLAND 2.1 Ecoland Name‚ Headline‚ Logo 2.2 Ecoland Retail Sector 2.3 Ecoland Store Design and Layout 3. ECOLAND MARKETING: MACRO ENVIRONMENT AUDIT 3.1 Ecoland PEEST Analysis 3.2 Ecoland Competitive Environment Audit 4. ECOLAND MARKETING: MICRO ENVIRONMENT AUDIT 4.1 Market Segmentation 4.2 Porter ’s 5 Forces – The Operating Environment 5. FINANCIAL STRATEGY for ECOLAND 5.1 Financial statement 5.2 Break-even analysis 5.3 Financial
Premium Supply chain management Brand Retailing
Highlight the benefits that you can give To achieve this‚ you first have to do some research about the services that your competitors can offer. After this‚ you should then identify your USP‚ or unique selling point‚ which is the feature that you‚ and no one else‚ have. Once you have identified this‚ you can now inform your target market about the advantages that you have over your rivals. Doing so will make it easier for your clients to choose to transact with your firm instead with others. Develop
Premium Bank Banking Customer service
Title of the study : Impact of online shopping on retail business Research problem: how does online shopping affect the retail business Review of literature: Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop‚ eshop‚ e-store‚ Internet shop‚ webshop‚ webstore‚ online store‚ or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping
Premium Retailing Online shopping Electronic commerce
A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
Premium Customer Customer service Marketing
Previous research studies have ignored to investigate the impact of store atmosphere on consumers’ cognitive valuation‚ by focusing mostly on consumers’ emotional reaction and its effect on their behavior (Lin‚ 2004). With the passage of time‚ many scholars started giving importance to the process of consumers’ decision-making based on their cognition. Cognition is the part of consumer attitude. According to Schiffman & Kanuk (2004)‚ attitude composed of three components: cognition‚ affect‚ and
Premium Marketing Customer service Sales
B122 Assignment TMA 2 Tutor Marked Assessment 2 Retail marketing Title and contents page Executive summary 1. Nature of retail business 2. Potential customers 3. Objectives of communication plan and key messages 4. Communication tools 5. Media References TGF part 2 Executive summary This report examines the business and its marketing communications. I have done this buy
Premium Marketing Target market Customer
An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
Premium Marketing
Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
Premium KFC Sales promotion Fried chicken
[pic] Foreign Direct Investment in India THIRD YEAR BCOM HONORS Project Done By: Anushree Bhartia – Roll 281 Juhi Mandhyan – Roll 290 Richa Chajjer- Roll 270 Nilam Jhawar- Roll 181 Yamini Saraf – Roll 339 SUPERVISORS CERTIFICATE This is to certify that Ms…………………………………………………….a student of BCom Hons in Accounting and Finance
Premium Macroeconomics Investment Foreign direct investment
Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
Premium Marketing Sales promotion