There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our in-depth
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FDI in retail will benefit consumer‚ create opportunities: US Washington‚ Dec 8‚ 2012 (IANS) The US government and corporate America alike have welcomed the Indian parliament’s approval of foreign direct investment in multi-brand retail‚ saying it would spur investment in infrastructure and benefit the consumer. "We believe direct foreign investment in retail will grow markets in India as it has in China‚ Brazil‚ and many other developing economies‚" State Department spokesman Mark Toner
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Consumer Behavior MBA Sem. – III IMP Questions Unit I 1. Describe the interrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept‚ embracing the marketing concept and segmentation‚ targeting and positioning) 2. Describe the interrelationship between marketing research‚ market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept‚ utilizing the concepts
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Health Promotion: Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled ’Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking’ (NHS Health Scotland 2003). It will be referred to as the ’initiative’ or the ’leaflet’ throughout this assignment. The World Health Organisation (WHO) identified that
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Promotion activities for Vina Coffee The promotional plan for Vina Coffee Advertising Nowadays‚ advertising is the one of the most effective way of promotion. This is a vital tool that enables the company to introduce the product to customers and enhance thecompetitive advantage. Besides the tradition advertising channels‚ such as press‚ radio‚ and TV in the age of computers and telecommunications‚ the fastest growing area is onlineadvertising. Magazines Most magazines have
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empowering the Government of India to compulsory amalgamate weak units with the stronger ones on the recommendation of the RBI. Today banks are broadly classified into 2 groups namely— (a) Scheduled banks. (b) Non-Scheduled banks. RETAIL BANKING AN INTRODUCTION The Retail Banking environment today is changing fast. The changing customer demographics demands to create a differentiated application based on scalable technology‚ improved service and banking convenience. Higher penetration of technology
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researchandmarkets.com/reports/541244/ Analyzing the Indian Retail Industry Description: The globalization of the Indian Economy has brought forward a change in the Indian consumerism psyche with the consumer becoming more aware of his/her value of money strength and their economic purchasing power becoming more evident than in the previous generations. The concept of product quality and service delivery which were earlier not very engraved in the consumer psyche are now very much demanded and delivered for
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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o How has technology changed the role of retail managers? o How has the technology improved retail management‚ not just how technology has improved? Provide specific examples. o What‚ if any‚ are the downsides to the technology that may present challenges to the retail manager? Effectiveness of Technology Consumers have many choices when deciding where to purchase their goods. While retailer managers are deciding how to win the consumer’s business and increase revenue‚ they are also constantly
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Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern Piyush Kumar Sinha Srikant Gokhale Sujo Thomas W.P. No. 2012-12-04 December 2012 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to
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