MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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Kang-Li Wu 2007‚ "Marketing Ecological Communities: Experience from the Eco-Community Pilot Projects in Tainan of Taiwan"‚ The Business Review‚ Cambridge‚ vol. 8‚ no. 2‚ pp. 100. With the promoting of the concept of sustainable development and ecological design‚ developing ecological community has become an important policy goal in Taiwan. However‚ how should the concept of ecological communities be promoted to the potential homebuyer’s remains an unanswered research question? This paper explores
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ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained
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A Summary and Response of Marketing’s Impact on Consumers Summary: Marketing’s Impact on Consumers‚ edited by Diane and Norbert Schmitt‚ discusses an important relationship between marketing and consumerism. The article points out that marketers are responsible for directing consumer thoughts and actions‚ whether it be what and who a consumer finds attractive or how we as consumers feel about issues such as recycling. The Schmitt’s article highlights popular culture—highly trafficked music
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are the factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways.
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CRM in Apparel Retail Sector S.No. Chapter Name Page No. 1. Introduction 1. Industry Insight – Indian Retail Industry 1.1 Introduction 1.1.1 Growth in organized retail 1.1.2 Drivers for retail transformation in India 1.1.3 Challenges for organized retail 1.2 Evolution of Retail 1.3 Retailing Formats in India 1.4 Some Facts 1.5 Marketing segmentation of retail industry 2
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IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC‚ CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION‚ FACULTY OF MANAGEMENT AND SOCIAL SCIENCES‚ OLABISI ONABANJO UNIVERSITY‚ AGO-IWOYE‚ OGUN STATE. MARCH‚ 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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