Indian retail presents a great opportunity to the domestic & the foreign investors. On the other hand‚ it also poses a great challenge in terms of customer satisfaction. The purpose of this research work is to compare customers ’ perceptions of two retail formats: Traditional Multi Speciality Stores and Exclusive Showrooms and their purchasing preferences. In addition‚ the paper compares these preferences across demographics. Data were collected through intercept survey in Ajmer city across a range
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Controversy over Indian retail reforms A horticultural produce retail market in Kolkata‚ India; produce loss in these retail formats is very high for perishables Critics of the Indian retail reforms announcement are making one or more of the following points:‚[50][51] Independent stores will close‚ leading to massive job losses. Walmart employs very few people in the United States. If allowed to expand in India as much as Walmart has expanded in the United States‚ few thousand jobs may be created
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on Customer Relationship Management Practices in Selected Organised Retail Stores in Udaipur City Dr. Meera Mathur Assistant Professor‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Sumbul Samma Research Scholar‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Abstract Retailing is the largest private industry in the world. It is also India’s largest industry accounting for over 10% of the country’s GDP and around 8% of the employment. Customer relationship
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Case 2 for chapter on “Analysis of Production” Estimation of Production function for a retail store. Adapted from the article by Charles A.Ingene and Robert F. Lusch‚ www.emeraldinsight.com: Retail is a growing sector and is also one where the effect of the global recession is visible. It is absolutely essential to ensure that the investments made here‚ as anywhere else‚ are well informed decisions ensuring its productivity at the highest level. It is important to ensure this because this
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consumer store choice behavior. Although the influence of these elements differs‚ depending on such variables as the type of product purchased the type of store (such as discount‚ department or other)‚ and the type of consumer ‚ the factors discussed in this section have been found to exert general influence on store choice. They include store location‚ physical design assortment‚ prices‚ advertising sales promotion personnel and services. Store location Location has an obvious impact on store patronage
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COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Apple Stores Name: Institution: The Secrets of Apple Stores: Retail Experience V.s Design Architect Any successful company has a set of factors that get it to a level that other companies aim to be at. This company has not only flourished in designing the best mobile smartphone handsets‚ but other hand held and personal computer devices that have changed the world. The company’s success is also associated with its management and leadership which has promoted its public image
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include 17 industries and areas of expertise from business intelligence and analytics to virtualization and green solutions. The application also contains languages spoken‚ visa‚ status and availability. And our financial results demonstrate the impact of this transformation. › 2008 revenue was a record $103.6 billion‚ up five percent‚ and we delivered a pre-tax margin of 16.1 percent‚ four points above our results in 2000. - IBM’s vision for learning Learning that supports the ongoing transformation
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The six steps are as follows: Awareness The customer becomes aware of the product through advertising. This is a challenging step‚ there is no guarantee that the customer will be aware of the product brand after they view the advert. Customers see many adverts each day but will only remember the brand of a tiny fraction of products. Knowledge The customer begins to gain knowledge about the product for example through the internet‚ retail advisors and product packaging. In today’s digital world
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Marketing Implementation Retail Project Upbeat - The Fashion Studio T.V.Swamy road RS Puram Submitted by Vidya. K Cpg05bm119 The retail store chosen for conducting this study is "UPBEAT The fashion studio". The reason for choosing this shop for the study is the uniqueness of the products and services it offers and also the support and cooperation extended by the proprietors. Before looking into the marketing implementation of this store‚ it becomes essential to gain understanding of the 3 C and
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