CONSUMER BEHAVIOUR IN PACKAGEDFOOD INDUSTRY-: AN EMPIRICAL INVESIGATION Pabitra Kumar Jena ‚ Rashi Taggar Vaseem Hassan Raja The aim of this paper is to study the consumer behaviour of people of Jammu region in case of packaged food industry. For this study survey has been carried out during January-April of 2011 in Jammu city on a sample of 100 respondents. Reliability test‚ factor analysis and descriptive statistics were used to find out preferences of consumers in Jammu region in case of
Premium Food Food industry Food processing
SOCIAL NETWORKS FOR HUMAN RESOURCES PROCESSES 1. Introduction and evolution of the Technologies in our form of to work Companies have often played catch-up in understanding how to harness new technologies without over-managing them. In the early years of the World Wide Web‚ in the mid-to-late 1990s‚ many organisations feared that employees would spend too much time idly surfing the Web‚ so they tried to control access. While some employees undoubtedly did waste time that way‚ many soon figured
Premium Twitter Social network Recruitment
Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
Premium Brand management Coca-Cola Pepsi
topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding their behavior. Also to check and understand which factor if improved
Premium Retailing Aditya Birla Group
Self-Identity and Consumer Behavior Curator: Jennifer Escalas Consumer researchers have recognized for a long time that people consume in ways that are consistent with their sense of self (Levy 1959; Sirgy 1982). Important thought leaders in our field have described and documented that consumers use possessions and brands to create their self-identities and communicate these selves to others and to themselves (e.g.‚ Belk 1988; Fournier 1998; McCracken 1989). Although early research tended to focus
Premium Identity Self-concept Marketing
Background of study OBJECTIVE To know the impact of advertisement on consumers. To know how the advertisements affects the consumer opinion about the product. To know which type of advertisements does the consumers like most. SCOPE To check the response of consumers to the advertisements. LIMITATION The advertisements- 100% of the advertisements are made on some illusive subjects‚ patterns and presentations that take the young children away from the reality
Premium Learning Education Psychology
Privacy on Social Networks Tasdiq A. 11/4/2010 The privacy issues surrounding social networking sites are nothing new by any stretch of the imagination‚ but it seems that many people have mismatched expectations when it comes to privacy and social networks. Social Network Sites (SNS) are websites that allow users to upload information to a public profile‚ create a list of online friends‚ and browse the profiles of other users of the SNS. The websites have membership rules and community standards
Premium Social network service Privacy
Social Networks: For or Against? Introduction Over the years there has been a dramatic increase in the use of social networking sites such as: MySpace‚ Twitter‚ Facebook and many more. “Starting out as an easy way of communication‚ social networks have accelerated their pace towards transforming our lives.” (Livingstone‚ S. 2008) Social networks are an effective and cost free way to allow people who are registered to share: interests‚ beliefs‚ real-life experiences and general social interaction
Premium Social network service Facebook Social network aggregation
Consumer Behavior Impacts Donna Thompson Kaplan University October 3‚ 2012 Consumer Behavior Impacts Within the context of the consumer socialization of children‚ adult consumer‚ and intergenerational socialization reflects home theaters. To measure the cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic approaches on cross cultural end user research. While emic focuses upon indulgent issues from the viewpoint of the subjects
Premium Marvin Harris Phoneme Anthropology
places of blogs‚ podcasts and social networking sites such as facebook‚ twitter‚ myspace and many more. These sites were made for communicating purpose but also for online sharing. Social networking sites have become part of daily habits. Visit‚ post‚ share‚ view‚ like‚ comment‚ that’s the usual things that are done in these sites every day. Many questions have been raised because of the impact of these sites to teenager‚ the youngest and number one user of social networking sites. The question
Free Internet Social network service