INTRO Today social networking is something that is occupying a very important role in the social lives of the common people. But what actually is this social network? Social network in simple language means to develop relationship with society members. However with passage of time‚ the definition of society has also changed a lot. Now society means a group of people having alike thinking. Also these days society not only exists near the home only‚ but it exists even on the Internet. Such community
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‘The Impact of Colour on Consumer Buying Decision’ Abstract This paper describes a study in the Marketing Psychological Influences on the Buying Decision Process. Especially how colour can make influence in the Consumer Buying Decision. Colour can dramatically affect moods‚ feelings and emotions. It is a powerful communication tool and can be used to signal action‚ influence mood and cause psychological reactions. Building on Grice’s (1975)theory of “conventional implicature”‚ the consumers react
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The exporters and importers of garments in India have captured the entire world in a unique way. Due to the higher level of industrialization‚ the textile importers and exporters of the country have pioneered the import export industry‚ creating new trends in the International market. The growth of the textile industry started happening in India around the year 1992‚ which was the start of liberalization as well. Even the Government of the country framed encouraging rules and policies that led to
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Issue of Shares at a Premium It is quite common for the shares of financially strong and well-managed companies to be issued at a premium‚ i.e. at an amount more than the nominal or par value of shares. Thus‚ when a share of the nominal value of Rs. 100 is issued at Rs. 105‚ it is said to have been issued at a premium of 5 percent. When the issue of shares is at a premium‚ the amount of share premium may technically be called at any stage of the issue of shares. However‚ premium is generally
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THE IMPACT OF UNLIMITED SERVICE GUARANTEE ON CONSUMER DECISION MAKING TOWARDS LUXURY HOTEL SECTORS IN ACCORDANCE TO MALAYSIAN CONSUMER PROTECTION ACT 1999 (CPA) by Pradeep Paraman ABSTRACT A service guarantee is a promise that a service or product will
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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The Effects of Social Network on Malaysian Teenagers Social network is defined as the grouping of individuals into particular groups that centers on reflecting and building of social relations or social network among people‚ for instance‚ people who share activities‚ interest‚ posting information‚ comment‚ and images (Carrington‚ Scott and Wasserman‚ 2005). Teenagers are among the most prolific users of social network sites. This kind of communication is seen very common with
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“The Influences of Background Music on the Consumers’ Buying Behaviour” Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7
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The Impacts of The Media On Young Adults What is the media? The media is “the means of communication‚ as radio and television‚ newspapers‚ and magazines‚ that reach or influence people widely.” (Media‚ Dictionary.com). In other words the media is every thing that communicates something. TV shows‚ commercials‚ ads‚ and movies are all part of the media. Once the internet got more accessible‚ the birth of another kind of media happened: Social media. Social media is “Web sites and other online means
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Social media and the internet have had the most impact on my life; whether it is communicating with people around the world‚ making life-changing decisions‚ or reading and listening to celebrities’ personal and professional life gossip. Nowadays‚ people of all ages are completely relying on the social media and the internet for their day-to-day needs. Whether it is social media or the internet‚ they both have had positive and negative impacts on my life. Social media and the internet have had positive
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