www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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The impacts of gender roles for society in advertising There are lots of social roles that a person has to perform during his or her life time. The most clear and basic role is gender role. A gender role is a set of social and behavioral norms that are generally considered appropriate for either a man or a woman in a social or interpersonal relationship. Gender roles are widely between cultures and even in the same cultural tradition have differed over time and context. Most societies regulate
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sections: consumer societies concentration of people (urban areas)‚ industrialization and the distance needed to get to and from work created increased need for mobility. Mobile society and mass transit made it possible to use the city streets as form of advertisements pg 267 capitalist society is dependent on the overproduction of goods‚ so increasing desire for products is a must pg 267 therapeutic discourse is the promise of self fulfillment or cure to some ailment the consumer is suffering;
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*BEST PRACTICE: Customer *loyalty _The limited number of business contacts‚ the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena‚ however‚ sales cycles are longer. If customers are not to
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Strategic alliance From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. This form of cooperation lies between M&A and organic growth. Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge
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Childhood Obesity: The Impact of Advertising Step One of Final Research Paper Child Obesity Edith Moreno ENG 122 English Composition II Megan Pope February 13‚ 2012 Childhood Obesity: The Effects of Advertising The topic I selected is Childhood Obesity and narrowed it down to Childhood Obesity and The Effects of Advertising. Food commercials play a large role involving this dilemma. I also selected this topic because my granddaughter has a weight problem that we
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Surrogate Motherhood: Alternative or Dilemma? Surrogate Motherhood: Alternative or Dilemma? Conceiving a child can be a rewarding and fulfilling process for most couples‚ but for others‚ it can be arduous and frustrating. After a couple attempts to conceive a child the natural way for over a year and is not able to‚ usually the next step to follow is to consider non-natural methods that facilitate this process most of the time. The two most common ones are in-vitro fertilization and artificial
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‘The Impact of Colour on Consumer Buying Decision’ Abstract This paper describes a study in the Marketing Psychological Influences on the Buying Decision Process. Especially how colour can make influence in the Consumer Buying Decision. Colour can dramatically affect moods‚ feelings and emotions. It is a powerful communication tool and can be used to signal action‚ influence mood and cause psychological reactions. Building on Grice’s (1975)theory of “conventional implicature”‚ the consumers react
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How does globalization impact consumers? This question has been highly debated by economists. Some believe consumers will be negatively affected by globalization with greater economic instability and multiple financial crisis’ while corporations receive record profits. Other experts are of the opinion that globalization will provide customers with more wealth‚ more goods at lower costs‚ and will end poverty. Globalization gives customers the advantage of getting the best products at the best prices
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This time it’s personal: from consumer to co-creator In this report 1. Executive summary 2. New consumer trends Breaching the boundaries of market segments: color-matching the chameleon consumer Brand loyalty: a double-sided global coin From mass broadcasts to self-selection: consumer communication gets personal The know-it-all‚ have-it-all consumer The consumer to partner metamorphosis 3. Implications for business Engage in dialogue with the consumer Make service personal Provide an end-to-end
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