journey to make Customer Centricity the business model for how we operate. You would have recently gone through the Customer Centricity Training. Customer Centricity is a continuous journey to keep Customers at the center of everything we do. By seeing PNB MetLife through our customers’ eyes and reducing the effort they have to expend‚ PNB MetLife will create competitive advantage as targeted customers come to us‚ stay with us and buy more from us What is Customer Centricity? Customer Centricity
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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Assignment 1.2: Course Project—Target Company Profile and Its Approach to Marketing Assignment 2.2: Course Project—Marketing Environment Analysis Assignment 3.2: Course Project— Market Segmentation Assignment 4.2: Course Project— Customer Behavior Analysis Assignment 5.2: Course Project—Product Strategy Assignment 6.2: Course Project—Pricing Strategy Assignment 7.2: Course Project—Distribution Strategy Conclusion
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is not dependent o n us‚ we are depended on him. He is not an interruption of it
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IMPACT OF INFORMATION TEHNOLOGY ON CORPORATE GOVERNANCE AND FINANCIAL REPORTING 1.0 INTRODUCTION The introduction of the computer and advent of the Internet has changed the way we live in the modern world. This spans across every aspect of human life. Modern innovations have led to the description of the age in which we live as “the Information age”. Information technology and management therefore plays a vital role to the extent that timely access to Information could save a life while improper
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concerns………………………………………………………………………………………3 Customer service role in business…………………………………………………………………4 Customer satisfaction……………………………………………………………………………...5 IVR system and feedback…………………………………………………………………………6 Analysis……………………………………………………………………………………………7 Conclusion……………………………………………………………………………………….11 References………………………………………………………………………………………..12 Introduction E-Z RP is a small company compared with Datatronics‚ which was able to compete on perspective of customer service. This quality of service
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(1997)‚ ``Introducing total quality management: a change in management ideology’’‚ unpublished PhD thesis‚ Sheffield Hallam University. Sohal‚ A.S. and Lu‚ E. (1998)‚ ``Continuous quality improvements in a high-technology manufacturing environment’’‚ International Journal of Technology Management‚ Vol Thiagarajan‚ T. (1995)‚ ``An empirical study of total quality management (TQM) in Malaysia: a proposed framework and generic application’’‚ unpublished PhD Thesis‚ University of Yin‚ R.K. (1994)‚ Case
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their utmost approach: Design Thinking. According to Tim Brown‚ CEO and President of IDEO‚ design thinking is a human-centered approach to innovation that draws from the designer ’s toolkit to integrate the needs of people‚ the possibilities of technology‚ and the requirements for business success. Thinking like a designer can change the way organizations develop products‚ services‚ processes‚ and strategy. “Design Thinking” approach by IDEO brings together what is desirable from a human point
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crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is
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