environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable customer relationships with the target customers. The different levels of the environment are micro environment and macro environment. Micro Environment Micro Environment is the internal and immediate aspects or factors of an organisation
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Transport and the environment The chapter examines how transport affects the environment; how its impact can be quantified in economic terms; and how economic incentives can be used to reduce the environmental cost of transport‚ as well as addressing other externalities associated particularly with car use‚ such as congestion. The environmental impacts of transport “Transportation services are essential component of economic activity‚ and are one key to its growth. Transportation has a number
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ENVIRONMENT I. Introduction Pakistan and other developing countries around the world are increasingly becoming conscious of the fact that‚ the pursuit of growth and development places a heavy burden on sustainability for now and for the foreseeable future. Development‚ sans environmental aspects is counter productive in sustaining the pace of progress. The Government of Pakistan believes in the creation of opportunities for the present generation without compromising on the potential of
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China’s Environment: History‚ Problems and Solutions The growth of China‚ with twenty years of Historically‚ rapid growth has produced environmental destruction. China is no exception. Because of its huge and growing population‚ 20 years of over nine per cent per annum growth‚ a history of neglect and adverse geography‚ China faces crises. China has a reputation throughout the world for being a country with large amounts of pollution and environmental degradation. Like many Western nations
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World Environment Day Speech by Hon’ble Minister for Environment and Forests His Excellency the Vice-President of India‚ Thiru. Bhairon Singh Shekhawatji‚ Prof. Yash Pal‚ the Eminent Scientist of the country‚ Thiru. V.K. Duggal‚ Special Secretary‚ Ministry of Environment & Forests‚ Young Environmentalists‚ Ladies & Gentlemen‚ It gives me great pleasure to be among you today on the occasion of the World Environment Day and the 25th Foundation Day of the National Museum of Natural History
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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C. Technology and Related System in Hanif Silk Industry Historically handloom has got its predominance and heritages in Bangladesh. The tradition of weaving cloth by hand constitutes one of the richest aspects of Bangladesh culture and heritage. The level of artistry and intricacy achieved in handloom fabrics are unparallel and unique. The handloom can meet every need from exquisite fabrics of daily use. The industry has displayed innate resilience to withstand and adopt itself to the changing demand
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Globalization and the Environment • The globalization of environmental affairs takes a number of forms ‚ including: the encounters between previously separated ecological systems from different parts of the planet; the pollution and degradation of the global commons (such as the oceans and the atmosphere); the overspill of the effects of environmental degradation from one state to another (environmental refugees); transboundary pollution and risks (nuclear power‚ acid rain); the transportation
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Customers Customers * Sometimes known as a client‚ buyer‚ or purchaser * The recipient of a good‚ service‚ product‚ or idea‚ obtained from a seller‚ vendor‚ or supplier for a monetary or other valuable consideration * one who absorb organizational outputs * represent potential uncertainty to an organization * Their taste can change and they can become dissatisfied with organization’s product or service Customers are generally categorized into two types: * An intermediate
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