Blake Lively‚ amazes everyone with her versatility in fashion. Day after day‚ week after week she just can’t go wrong! On Gossip Girl‚ she couldn’t get much credit because the whole cast has a fashion stylist. But‚ Lively manages to look fashionable off set as well. It’s all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. On top of the most beautiful dresses she puts on‚ she manages to have the right makeup and hair for every outfit. Confident
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Malcolm Barnard says in his book Fashion as Communication‚ "Fashion and clothing have always been explained as forms of communication" (39). American teenagers use fashion to communicate their feelings and beliefs. Through out most decades teen fashion has proven to be a way of rebelling out how they feel and think about certain situations. They used fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a communication to use to convey with the world
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http://www.clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS PAGE NUMBERS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 03 48 91 126 166 CONTENTS UNIT NO. UNIT I UNIT II UNIT III UNIT IV UNIT V LESSON NO. TITLE OF THE LESSON 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR
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Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall
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Danceable Fashion or Fashionable Dance: Either way‚ it works! A Concept Paper Presented to Prof. Robert Rodriguez Division of Humanities‚ College of Arts and Sciences University of the Philippines in the Visayas‚ Miagao‚ Iloilo In Partial Fulfillment of the Requirements For the Course in Communications 2 By Nohr Malynne Tabares February 5‚ 2013 There’s an exciting fashion trend happening – dance. The dance and fashion industries seem to be increasingly joining forces‚ with dance companies commissioning
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FASHION MARKETING_ The connection between the designers and their public. How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising‚ design and business administration‚ as well as a solid understanding of the fashion world‚ in order to take a new clothing line and get it the attention it needs to be successful. Who would be more interested in a
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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