MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units
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Question 1: Nokia applies specific HRM practices that focus on attracting and retaining good employees. Discuss the significance of this strategic approach to talent management that is adopted by Nokia making them a leader in the mobile phone and telecommunications industry. 1.0 Introduction Global competitiveness seems to be the biggest challenge that most businesses and organisations are facing in the field of management nowadays. Emphasis today is more on strategic human resource management
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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overwhelming domination of the mobile handset market‚ Nokia Corp. is entering unknown territory as its core product segment matures‚ leaving it to reorganize and transform operations in the midst of a sweeping recession. Although the company remains a strong competitor in all of its business segments—including the wireless infrastructure market‚ where it has a joint venture with Siemens AG—the reorganization plans announced in recent months indicate Nokia is feeling the heat from the global economic meltdown
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ASSIGNMENT -1 Name – Sunita Uikey Roll No - 155 MIM Subject - Research Methodology Exercise 1: Make up 3 different situations in which motivation to work would be an independent variable‚ moderating variable and dependent variable. Solution - Dependent Variable - A manager observes that motivation to work among the Employees is increased if he increases their working environment‚ Salary and perks. Independent variable- Performance of employees increased if they are motivated
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Business Interests vs German Pressures L/O/G/O www.themegallery.com What are the trends in mobile handset industry? Nokia is the largest mobile handset manufacturer in the world with a 40% market share. Industry enjoyed healthy margins however since 2001‚ industry is marked by declining prices and week margins making companies look at low-cost production options. Outsourced manufacturing of handsets Demands in the developed markets like US & Europe has saturated Significant growth has
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Higher National Graded Unit Specification General Information for centres This Graded Unit has been validated as part of the first year of the HND Global Trade and Business. Centres are required to develop the assessment instrument in accordance with this validated specification. Centres wishing to use another type of Graded Unit or assessment instrument are required to submit proposals detailing the justification for change for validation. Graded Unit Title: Graded Unit Code: Type of Graded
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sell and create competitive advantage. Procurement:The aim is to secure the lowest possible price for purchases of the highest possible quality. Whatever‚ the ultimate aim of value chain is that create maximum profit at minimal cost. The Nokia is one of the
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High-Tech marketing. Sustainable innovation- Nokia case study Introduction: The technology offers a promise of a better world through the improvements in standards of living. On the other hand‚ resource extraction‚ emissions of dangerous materials‚ and pollution of air‚ water‚ and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years‚ companies started focusing on an eco-innovation. Eco-innovation
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client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones‚ Samsung‚ Nokia etc. AIMS AND OBJECTIVE OF THE PROJECT: OBJECTIVES: The research objectives of the project were as follows: To find out the current customer satisfaction level among students and youngsters To understand what does satisfaction with a
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