BACKGROUND OF THE STUDY Information technology (IT) is a strategic resource that facilitates major changes in competitive behaviour‚ marketing and customer service (Kotler‚ 2007:312). In other word‚ it is the automation of processes‚ controls‚ and information production using computers‚ telecommunications‚ software and ancillary equipment such as automated teller machine and debit cards. It is a term that generally covers the harnessing of electronic technology for the Information needs of a business
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My Expectation about The Internet Technology and Web Designing Nowadays‚ Internet technology and web designing spread so fast. Most people today use the internet in order to acces any information they needed. computers are the most influential tools in our lives‚ they are our present and futureSo do I. I am very interested in this matter. From an early age I’ve always been deeply interested in computing. It was my dad‚ introducing me to the computer systems at his work place that first sparked
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Assignment Day 4 Question 5.9 Prepare a product-by-value analysis for the following products‚ and given the position in its life cycle‚ identify the issues likely to confront the operations manager‚ and his or her possible actions. Product Alpha has annual sales of 1‚000 units and a contribution of $2‚500; it is in the introductory stage. Product Bravo has annual sales of 1‚500 units and contribution of $3‚000; it is in the growth stage. Product Charlie has annual sales of 3‚500 units and a
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Abstract The research is on the basis of A STUDY ON “Evaluation Of Impact Of Advertisement In Awareness And Demand Of The Commodity Product” in ASAHI INDIA GLASS LTD. Asahi India Glass Ltd. (AIS) is the largest integrated glass company in India‚ manufacturing a wide range of international quality automotive safety glass‚ float glass‚ architectural processed glass and glass products.AIS is jointly promoted by the Labroo family; Asahi Glass Co. Ltd.‚ Japan and Maruti Suzuki India Ltd. AIS have the
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2.2 Service Marketing 10 2.2.1 Service standards 10 2.2.2 Service objectives & standards 11 2.2.3 Setting the strategy 11 2.2.4 Consistency of service 11 2.2.5 Principle of superior service 12 2.3 Customer service 14 2.3.1 Implementation of customer service 15 2.3.2 The objectives of customer service in an airlines 15 2.3.3 Purpose of customer service activities in an airlines 15 2.3.4 The need for change in service business
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Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s products a day around the world. The company was founded in 1892‚ but the very beginning
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Ampac Products Win Awards for Packaging Excellence‚ Design‚ and Innovation 1888PressRelease - Ampac is proud to announce they have recently won several awards from the Flexible Packaging Association‚ Graphic Design USA and the World Packaging Organization for products displaying packaging excellence‚ design advancements and product innovation. Ampac‚ the world’s leader in creative packaging solutions‚ is proud to announce they have recently won several awards from the Flexible Packaging Association
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the specific location to do the activities. Moreover‚ Four Seasons Hotel & Resort Langkawi also provided special services and amenities to the customers to ensure they are in-holiday mood and want to come again for the next time. Nature of business Four Seasons Hotel & Resort Langkawi is located in Tanjung Rhu‚ Langkawi‚ Kedah. It offered relaxing serenity and art design of the residences with the peaceful environment in the Andaman Sea. It is a place that has UNESCO protected mangroves
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The Impacts of Technology on Music Recording Industry and Society "TV has restored the daily life of family‚ Photography has altered the way we look at the world‚ the computer has changed everything.” (Mark Katz‚ 2010) It is true the computer has converted everything into digital. Digital technology has also changed the ways of sound and voice recording. It has gradually led to the changes not only in the production of sound but also in the views of society
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the impact of The Impact of Product Functions‚ Brand Image‚ Perceived Risk‚ and Customer Satisfaction on Brand Loyalty: An Empirical Study of Cosmetic Brands in Taiwan Abstract Keywords: Product Functions‚ Brand Image‚ Perceived Risk‚ Customer Satisfaction. This study aims at investigating the relationships among brand image‚ perceived risk‚ customer satisfaction and brand loyalty of laptop users in Taiwan. The effect of satisfaction works on brand loyalty is tested. Besides‚ the
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