Quiz Product Chapter 1 • According to the well-known business writer‚ Gary Hamel‚ which of the following is the most important business issue of our time? Creation of radical innovation • _____ refer to rules of thumb that firms have found work for them. Heuristics • A product described as a "new product" in terms of design or production rather than marketing‚ falls under which of the following categories? Cost reductions • With reference to new product categories‚ _____ are also known
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The Impact of Modern Technology on Everyday Lives A Changing World Over the past 20 years‚ the world as we know has changed drastically. We have moved from a world that was bound by wires and copper cabling to a world that offers any bit of information you want with the touch of a glass screen from a device that fits in your pockets. In this same period of time‚ shopping used to involve planning a trip to a brick and motor store and hope they had the product you were looking for‚ and at the price
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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improved strategies‚ capabilities‚ products‚ services‚ or processes.” Innovation refers to creating more effective processes‚ products and ideas. Innovation is crucial to the continuing success of any organisation. Businesses that can innovate create more efficient work process and have better productivity and performance. Being innovative doesn’t mean inventing new product or services. Changing business model and adapting to changing environment to give better services is also innovation. Innovation
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Robust Design Some products or services will function as designed only within a narrow range of conditions‚while others will perform as designed over a much broader range of conditions.The latter have robust design.The more robust a product or service‚ the less likely it will fail due to a change in the environment in which it is used or in which it is performed.Hence‚ the more designers can build robustness into the product or service‚the better it should hold up‚resulting in a higher level of
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there are a lot of things to be planned and developed; from the generation of product ideas to be offered for sale or services to be rendered to the public‚ the price to set for those products/services‚ the ways of promoting your business and the convenient place where to access the products that will be offered to the public. All businesses in this world are a foundation of the four most important things which are the product‚ price‚ promotion and place or what they call the marketing mix. These four
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PRODUCT DEVELOPMENT Product development is define the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer want or market niche. (BusinessDictionery.com) Product Development System An effective product strategy links product decision with cash flow‚ market dynamics
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guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented
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